Marketing Assistant/Manager

Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. Emeritus' short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Founded in 2015, Emeritus, part of Eruditus Group, has more than 1,800 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. The company is backed by prominent investors including Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.
We are looking for an Assistant Manager – Marketing Operations to work alongside Growth managers, CRM operations, and Content teams to enhance our campaign development, execution, and analysis. This role is crucial in ensuring the effectiveness of CRM initiatives and the seamless execution of campaigns.
Collaborate with growth managers to develop and execute effective marketing campaigns.
Support the CRM content team by handling email performance requests, conducting HTML/preview tests, and performing secondary research.
Assist with advanced SQL queries and streamline automation processes.
Perform quality control and validation of campaign planning and scheduling to ensure error-free execution.
Continuously monitor and analyze active experiments, maintaining dashboards to track performance.
Assess the impact of scaling successful experiments and conduct detailed data analysis to generate insights for future experiments.
Ensure accurate user base comparisons for experiment go-lives and conduct extensive preview testing to avoid post-launch glitches.
Assist in content DE builds.
Bachelor's degree in Marketing, Business, or a related field.
Experience

• 3+ years of experience in marketing, preferably with a focus on CRM and growth.
• Hands-on experience with SQL and email marketing platforms like SFMC/ SFDC.

Proficiency in HTML for email marketing and experience with preview testing.
Strong analytical skills with the ability to conduct data analysis and generate actionable insights.
Excellent project management skills and attention to detail.
Experience with marketing automation tools and CRM systems.
Familiarity with Email & WhatsApp campaign management and user list creation.
Previous experience in education or a similar industry is a plus.
Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.