Innovation Design Lead

VMax Wellness is a health-tech and holistic wellbeing company committed to helping individuals become healthier, stronger, and more confident versions of themselves. Backed by a team of certified nutritionists and fitness experts, we combine technology, data-driven insights, and personalized care to prevent lifestyle-related diseases and drive sustainable health outcomes. At VMax, we're redefining the future of wellbeing — where science, innovation, and human connection come together to empower individuals to live better every day. To find more about us, visit our website, vmax.The Design Lead at VMax Wellness will be responsible for leading the creative direction and design strategy across all marketing initiatives. This is an onsite role based in Coimbatore, ideal for professionals with 6–8 years of experience in brand design, digital campaigns, and creative team management. The role demands a blend of creativity, leadership, and strategic thinking to deliver impactful visual storytelling aligned with VMax Wellness's mission as a health-tech and holistic wellbeing brand.

Creative Strategy & Brand Leadership

Define and drive the overall creative direction in alignment with the company's marketing and branding strategy.

Establish and maintain a strong, consistent brand identity across all marketing channels and campaigns.

Collaborate with marketing leadership to translate business goals into compelling design concepts.

Design Planning & Execution

Oversee the creation of digital, print, and video assets for campaigns, product launches, and brand communication.

Ensure every design reflects high visual standards, clarity, and creativity aligned with campaign objectives.

Develop design systems, templates, and brand guidelines to streamline creative production.

Lead, mentor, and upskill the in-house design team, fostering creativity, accountability, and growth.

Work cross-functionally with content, social media, performance marketing, and product teams to ensure design coherence.

Review and provide constructive feedback to ensure design excellence and timely delivery.

Campaign Support & Brand Storytelling

Partner with the marketing team to conceptualize and execute visuals for digital campaigns, events, and brand promotions.

Create high-impact visuals for web, social media, email, and offline channels to drive audience engagement.

Contribute to content planning with creative ideas that strengthen brand storytelling and visual communication.

Stay current with design trends, technologies, and tools to maintain a modern, competitive creative edge.

Experiment with motion graphics, interactive content, and digital storytelling formats to enhance brand presence.

Encourage a culture of innovation and continuous creative improvement within the design function.

Quality & Process Optimization

Maintain design accuracy, consistency, and attention to detail across all creative materials.

Develop efficient design workflows and ensure seamless coordination between internal and external creative stakeholders.

Monitor performance of design initiatives and adapt strategies for better engagement and results.

Postgraduate degree in Design, Visual Communication, Fine Arts, or a related field.

Experience: 6–8 years in creative design, with leadership experience in marketing or brand design roles.

Creative Expertise: Strong portfolio showcasing brand, digital, and campaign design work.

Technical Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro).

Leadership: Ability to guide a design team and manage multiple projects efficiently.

Understanding of brand positioning, storytelling, and audience engagement.

Capable of working in a fast-paced, collaborative environment with shifting priorities.

Exposure to a fast-growing health-tech and holistic wellbeing brand.

Creative ownership and leadership opportunities within the marketing team.

Skills: leadership,communication,digital,health,design,storytelling,wellness,wellbeing,innovation,campaigns