Digital Marketing CRM Specialist
whizz hr
We are looking for a Performance Marketing Executive to work with a leading advertising agency in Chennai!
Key Responsibilities:
Develop and manage paid digital marketing campaigns (Google Ads, Meta Ads, Amazon Ads.) to meet business goals like lead generation, sales, or brand awareness.
Monitor and optimize campaign performance regularly to ensure KPIs such as CTR, CPC, CPA, ROAS, and conversion rate are met.
Conduct A/B testing for ad creatives, landing pages, and audiences.
Analyze campaign data using Google Analytics, Meta Business Manager, and other analytics tools.
Prepare weekly/monthly performance reports with actionable insights and strategic recommendations.
Work closely with the creative team to develop effective ad copies and visuals.
Manage budgets effectively and ensure efficient spending across campaigns.
Stay up to date with the latest trends and best practices in performance marketing and digital advertising.
Identify new growth opportunities through emerging ad platforms or strategies.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3+ years of hands-on experience in performance marketing / PPC / paid media.
- Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other paid platforms.
- Strong knowledge of Google Analytics, Tag Manager, and conversion tracking.
- Excellent analytical skills and attention to detail.
- Ability to multitask and manage multiple campaigns in a fast-paced environment.
- Google Ads or Meta Certification is a plus.
Preferred Skills:
Experience with tools like SEMrush, Ahrefs, Hotjar, or HubSpot.
Familiarity with CRM systems and marketing automation tools.
Understanding of basic HTML, landing page design, and user funnels.
Warm regards,
WhizzHR
Rs 2 - 2.5 lakhs p.a.
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