Manager, Account Management
We are seeking a creative and strategic SMO Manager to lead our social media optimization efforts. The ideal candidate will have a strong understanding of social media platforms, a passion for content creation, and the ability to grow and engage our online community. As an SMO Manager, you will be responsible for developing and implementing strategies to increase our brand's social media presence, engagement, and overall performance. Develop and execute comprehensive social media optimization strategies to meet company goals, including increasing brand awareness, audience engagement, and website traffic.
Manage and oversee social media accounts across various platforms, including but not limited to Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
Create and curate engaging and shareable content, including text, images, videos, and infographics, that aligns with our brand and resonates with our target audience.
Plan and schedule social media posts, ensuring consistency and alignment with content calendars and marketing initiatives.
Monitor and engage with the online community, responding to comments, messages, and mentions promptly and effectively.
Facebook Ads Manager) to plan, launch, and optimize paid social media campaigns.
Collaborate with graphic designers and content creators to produce visually appealing and compelling social media assets.
Analyze social media performance metrics, including reach, engagement, conversion rates, and click-through rates (CTR).
Provide regular social media performance reports, insights, and recommendations to the marketing team and senior management.
Ensure compliance with social media best practices, advertising policies, and legal requirements.
Bachelors degree in Marketing, Communications, Business, or a related field (Masters degree is a plus).
Proven experience as an SMO Manager or similar role with a successful track record of managing and optimizing social media accounts and campaigns.
Strong understanding of social media platforms, best practices, and social media management tools.
Proficiency in content creation, including writing, graphic design, and video production.
Project management skills with the ability to manage multiple social media platforms and campaigns.
Experience with social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads) is a plus.
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