Frontend Web Developer - Wordpress
Role Overview
Were looking for a Web Developer with a marketing mindset - someone whos equally comfortable building landing pages as they are integrating tools and optimizing performance.
Youll work closely with the marketing and tech teams to build and maintain all digital touchpoints, especially our website and campaign assets.
If youre passionate about web technologies, AI, automation, and data-driven marketing outcomes, this role is for you.
Key Responsibilities
Own and manage all marketing-related web development needs across platforms (WordPress, Webflow, Zoho, Hubspot etc.
Build and maintain high-performance, mobile-optimized, SEO-friendly web pages and microsites through wordpress and AI.
Collaborate with design, content, and performance marketing teams to build AI-driven or tool-based landing pages for campaigns (Unbounce, Framer, Instapage, Personyse, Clay, Uberflip etc.
Integrate marketing automation and CRM tools (HubSpot, Zoho, etc.) with web forms, landing pages, and campaign workflows.
Work with tech teams to architect scalable, secure, and maintainable web solutions.
Monitor, analyze, and optimize site speed, core web vitals, page performance, and UX.
Ensure strong analytics and conversion tracking is set up via GA4, GTM, and Meta/LinkedIn pixels.
Implement A/B testing, personalization, and CRO best :
5 - 6 years of hands-on experience in web development, especially for marketing teams or digital agencies.
Strong command of front-end technologies : HTML5, CSS3, JavaScript, jQuery.
Proficiency with WordPress (theme customization, plugin management), and no-code tools like Webflow, Framer, or Carrd.
Familiarity with AI-based or visual landing page tools (e.g., Unbounce, Landingi, Instapage).
Experience with APIs and integrations with CRMs, marketing automation platforms, and form tools.
Strong understanding of SEO principles, page speed optimization, and responsive design.
Comfortable working with tools like Google Tag Manager, Google Analytics, Hotjar, and A/B testing platforms.
Ability to take ownership, collaborate cross-functionally, and solutionize independently.
(ref:hirist.tech)
Vacancy posted 7 days ago
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