Marketing Executive: Performance Marketing

We're looking for someone who can take full ownership of our marketing efforts — from running paid ad campaigns to building engagement through emails, WhatsApp, and webinars. This role sits at the intersection of performance marketing, content distribution, and lead generation. You won't be making sales calls, but everything you do should move the needle on awareness, engagement, and ultimately, sales.

If you enjoy planning campaigns, watching ad dashboards, setting up funnels, and finding new ways to get our message in front of the right people — this role is built for you.

Paid Advertising & Performance Marketing

You'll plan, execute, and optimize paid ad campaigns across platforms like Google Ads, Meta (Facebook & Instagram), YouTube, and any other relevant channels. This includes managing budgets, testing creatives, tracking performance metrics (CPC, CTR, ROAS, CPL), and continuously improving results. You'll own the numbers and be accountable for campaign performance.

Email & WhatsApp Marketing

You'll manage lists, segment audiences, write or coordinate content, schedule campaigns, and track open rates and engagement.

Webinars are a key part of how we educate our audience and generate quality leads, so you'll need to be hands-on with every step of the process.

Product & Service Promotion

You'll take initiative in planning marketing campaigns, not just executing them. You'll track key metrics, prepare regular performance reports, and use data to make better decisions.

Internal Marketing Tools

We use various marketing tools in-house for automation, CRM, scheduling, and analytics. You should have hands-on experience running paid campaigns on Google and Meta, with a good understanding of how ad platforms work — bidding, targeting, audiences, retargeting, and conversion tracking. Familiarity with email marketing platforms and WhatsApp marketing tools is important. Experience in building funnels, especially webinar funnels, will be a strong plus. You should be comfortable with data — reading dashboards, pulling reports, and making decisions based on numbers. Experience in the financial services or ed-tech space, familiarity with tools like Google Analytics, Meta Business Suite, and popular CRM or automation platforms, and basic design sense for reviewing ad creatives and landing pages would all be helpful, though not mandatory.

You will not be expected to make calls or close deals. However, everything you do should support the company's sales and growth goals by keeping our audience engaged and informed, generating quality leads, and making sure the right people know about what we offer.