Why Verifone

For more than 30 years Verifone has established a remarkable record of leadership in the electronic payment technology industry. Verifone has one of the leading electronic payment solutions brands and is one of the largest providers of electronic payment systems worldwide.

Verifone has a diverse, dynamic and fast paced work environment in which employees are focused on results and have opportunities to excel. We take pride in the fact that we work with leading retailers, merchants, banks, and third-party partners to invent and deliver innovative payments solution around the world. We strive for excellence in our products and services and are obsessed with customer happiness. Across the globe, Verifone employees are leading the payments industry through experience, innovation, and an ambitious spirit. Whether it's developing the next platform of secure payment systems or searching for new ways to bring electronic payments to new markets, the team at Verifone is dedicated to the success of our customers, partners and investors. It is this passion for innovation that drives each one of our employees for personal and professional success.

What's exciting about the role

We are seeking a B2B Marketing Manager to lead and execute Verifone's marketing strategy in France. In this role, you will be fundamental in supporting our marketing efforts and will coordinate, execute, and measure all day-to-day as well as long-term strategies by leveraging and establishing marketing systems, dashboards, and tools.

Key Responsibilities:

Design, manage and implement marketing programs and strategies for Verifone France and Paybox
Manage and update the Verifone Regional websites (Including Paybox): website maintenance, supervising the creation and development of websites, including creating specification documents to improve the website and other online projects
Manage the advertising campaigns and the relationship with the agency, including creating lists of keywords that define campaigns, creating and testing ads/banners specific for targeted verticals, set-up and monitor end to end lead tracking (sources/channels)
Obsess about results: analyse site traffic and website flows, conversion optimization campaign results, analyze and report program performance report metrics appropriately and flag issues for internal stakeholders, provide recommendations for improvement
Propose new marketing strategies and implement new ideas that can improve overall funnel performance, from brand awareness to client retention
Design and manage email nurture flows and/or drip programs for both prospects and existing customers to support sales growth and retention, and implement the tracking of these flows
Work closely with multiple teams for developing an effective strategy and new programs

Skills and Experience we desire

Native French language with advanced English
Degree in Marketing, Business, related field or equivalent experience
5+ years of experience in managing integrated marketing campaigns and working with multiple marketing channels
Advanced knowledge of key platforms: Pardot/Marketo/other marketing automation tools, CRMs (Salesforce, Pipedrive, others), Google Analytics, Facebook, Instagram, Email marketing tools, etc.
Extensive analytical skills to deal with advanced lead lifecycle and track the entire lead funnel
Project management skills to lead and coordinate projects across multiple departments
Familiarity with trends, industry topics, and latest trends in marketing
SEM specific copywriting skills
HTML knowledge
Excellent Microsoft Excel skills and the ability to work with large data sets and macros

Personality

Warm, personable individual with the ability to work well with people at all levels, inside and outside of Verifone
Proactive in suggesting new concepts/ideas, self-motivated, fast learner
Customer-oriented and problem-solving attitude with an analytical mindset and creative thinking to find solutions
Results-oriented, great attention to detail, openness to testing and analysing large volumes of data
Ability to manage multiple projects and work under tight deadlines when necessary

Our commitment

Verifone is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Verifone is also committed to compliance with all fair employment practices regarding citizenship and immigration status.