About the Customer

Company is one of the largest omnichannel retailers of trusted homegrown brands in the Middle East with presence in India and South East Asia.

About the Role

Designation : Area / Cluster Manager

Manage respective showrooms in their area to ensure maximum sales maximum profitability effective stock management to increase customer satisfaction and ensure continued business growth. Maintain the desired visual merchandising retail operations customer service replenishment recovery standards in his/her area in the store in all aspects. Coach the team and drive for continuous improvements.

Sales and Commercial Performance of the Area

Maximize sales and profitability of the area
Formulate and implement store strategies and procedures
Coach Store Managers to use commercial information effectively
Control costs within budgetary guidelines
Promote awareness of local trading patterns the trading environment and competitor activity
Identify internal and external commercial opportunities
Maximize productivity in stores through effective deployment of resources
Increase market share in the area and study competition regularly
Monitor and control expenses ( overtime local stock and consumables) through efficient store operations
Look at prospective sites and evaluate new sites

Operational Standards and Management

Execute new store openings and refits.
Execute promotions are implemented according to guidelines and that local/seasonal promotional opportunities are identified and maximized.
Ensure maintenance and regular review of store operational and corporate standards leading to standardization of systems
Monitor inventory management systems within the area (stock availability order management back store management stock consolidation and transfer)
Ensure on time stock count and effective stock management (right product is available at the right time in all stores)
Monitor staffing levels in stores within the area to ensure resources are effectively deployed
Monitor store administration through periodical store visits and retail meetings to maximize operational efficiency within the area
Ensure all the stores are in compliance with all employment and state laws health and safety standards
Ensure all the stores portrays the company image in all aspects of personal presentation and adheres to the company dress code as laid out by the Company
Maintain best retail standards in all showrooms as per market positioning of the brand
Initiate timely action on slow moving and nonmoving products
Furnish regular product feedback to the senior management and the buying department through TCM.
Supervise the visual merchandising function to ensure that they support the brand and intended theme.
Execute and monitor stores for events like sales promotions etc.

People Management

Support induction of new recruits through buddy system
Manage develop and motivate staff to increase sales and improve efficiency.
Ensure right mix of staffing across all showrooms
Train/Assist Store Managers in conducting staff welfare activities
Ensure that all new recruits understand their job and settle down well within the company
Assist Store Managers in grievance handling and disciplinary actions
Ensure skill development of showroom staffs through Job rotation and Learning & Development
Monitor and appraise the performance of showroom staff in coordination with showroom managers and developing individual career plans.
Set KRAs for direct reports and conduct performance appraisal
Oversee staff deployment and drive motivation levels of the direct reportees
Monitor staff welfare ( staff accommodation and transport) and facilitate complaint resolution
Ensure effective resource planning and succession planning

Customer Focus

Implements a high standard of customer focus within the store in the area through effective coaching
Regularly assesses customer service standards within store
Ensure that customer satisfaction is maintained at the highest level in all stores
Assess mystery shopping feedback and prepare action plan for improvement
Create seamless customer service orientation among store employees by ensuring timely and efficient customer service

Key Responsibilities :

Financial

Top and bottom line achievement
Operations KPIs achievement

Customer

Customer service
Customer satisfaction

Process

Retail SOPs adherence
VM standards adherence
Stock management norms adherence

People

Retention
Team Engagement
Team Development
Building capability of the team

Work Location:

Kerala

Work Experience:

68 Years of experience

Background and Requirements

Job Requirements ;

Basic Qualification / Education / Vocational Training: Graduate degree in any field

Minimum Experience : 68 years of work experience in Retail Industry

Specific / Relevant Experience : 3 years in retail industry of work experience of which at least 46 years should have been in handling retail sales / operations in 23 large retail format stores

Skills and Capabilities :

Advanced Knowledge of retail processes and retail industry
Advanced Knowledge of Merchandising Stock Management and Inventory processes
Excellent Planning and Organizing skills
Good Leadership skills
Good Communication skills
Effective Decision Making
High level multitasking & ability to meet timelines
Good analytical abilities
Ability to work under pressure
Customer service orientation
Coaching and mentoring skills

Retail Sales Analysis,retail processes

Area Cluster Manager