About the job

This is an in-office copywriting and social media strategy role based out of Goa. You write the copy, you run the platform strategy, you track what works, and you go again. The goal isn't one viral moment. It's an audience that comes back because your content is consistently better than anything else in this space. You won't be shooting or editing video yourself, we have a video editor for that. Your job is the words, the strategy, and the numbers behind them.

Immediate Joining in Goa
Experience : 1-4 Years
(Please apply only if you're comfortable with the role, location, and expectations outlined)

Key Responsibilities:

1. Write copy for Instagram, LinkedIn, X, and YouTube: captions, hooks, thread openers, carousel scripts, reel scripts, comment strategy
2. Write scripts and shot briefs for our video editor, so every video starts with a sharp idea and a clear hook
3. Build a content strategy for each platform based on how it actually works right now, not two years ago
4. Turn geopolitics, history, and the Indian perspective into content that educates, provokes, and gets shared by people who've never heard of us
5. Handle social SEO. Instagram, YouTube, and LinkedIn all run on search, and your content needs to show up in it
6. Track performance daily: growth, reach, saves, shares, watch time, click-through. 7. Report what's working and change what isn't
8. Catch trends early. A trending format has a shelf life of days, and you need to adapt it to TGV before it dies
9. Run comment strategy and community engagement so the brand's voice shows up in the replies, not just the posts

Who we are not looking for:

1. People who schedule content and call it strategy
2. People who generate captions with AI and post them without a second look
3. People who check analytics once a month
4. People who are getting into geopolitics. We need people who are already in it.

30 Days In:

Every platform has a calendar running, and content is going out daily without you having to be chased for it. You've found the two or three formats that actually fit TGV's voice and dropped the ones that don't. At least one post has outperformed everything else you've put up, and you know exactly why. Captions are getting saved, threads are getting finished, and the copy sounds like us, not like a template.

60 Days In:

Two platforms are growing every single week, not in spurts. At least one piece of content from what we post every week has traveled outside our existing audience and brought new people in on its own. We are showing up in Instagram, YouTube, or LinkedIn search for terms that matter to us. You've killed the formats that didn't work and doubled down on the ones that did, and you can point to the data that made that call. Someone scrolling past a TGV post now recognizes it before they see the name.

Skill(s) required

Copywriting Marketing Marketing Automation Market research Paid Advertising Social Media Marketing

Earn certifications in these skills

Who can apply

Only those candidates can apply who:

1. have minimum 1 years of experience

Other requirements

1. You should have Proof of work. Actual posts, captions, and threads you've written, the platforms they ran on, and the numbers they pulled. Not a portfolio deck.

2. You must know how to write a copy that performs. A hook that stops a scroll in under five words. A caption people save. A thread opener that gets the whole thing read.

3. You must have genuine interest in geopolitics, history, and the Indian perspective. You already follow this world. This isn't something you're learning on the job.

4. You have applied social SEO knowledge, not the surface-level version.

5. You should have AI fluency. You use AI to write faster, brainstorm hooks, repurpose content, and spot trends, and you know when the output is actually good.

6. You should have data literacy. You read your own analytics and use them to make decisions, not to fill out a monthly report nobody reads.

7. You ship fast and iterate faster.

Salary

Probation:

Duration:

Salary during probation:

After probation:

Annual CTC: ₹ 2,40,000 - 3,60,000 /year

Perks

Informal dress code

Number of openings

About The Global Voice

The Global Voice is a digital news organisation covering geopolitics, conflicts, and the developments shaping our world. We tell global stories beyond the traditional Western lens - bringing perspectives, voices, and realities from across the world to the forefront. Through our digital publication and video journalism, we bring you the news that matters, the context behind it, and the stories that often go unheard. The world is bigger than one perspective.

Copywriter And Social Media Manager