About the job

Key Responsibilities:

1. Plan, execute, and optimize paid campaigns on Meta Ads, Google Ads, and YouTube Ads across multiple D2C and healthcare brands.
2. Manage monthly advertising budgets and ensure efficient spending while achieving ROAS and CPL targets.
3. Set up and manage campaigns across awareness, consideration, and conversion objectives.
4. Conduct A/B testing for creatives, audiences, landing pages, and bidding strategies.
5. Brief the creative team on ad formats, hooks, and messaging based on campaign insights.
6. Set up and audit conversion tracking using Meta Pixel, Google Tag Manager, and GA4 events.
7. Prepare weekly and monthly performance reports with actionable insights and recommendations.
8. Monitor competitor advertising strategies and identify growth opportunities.
9. Manage retargeting and lookalike audience strategies for each brand.
10. Collaborate with the SEO and social media teams for integrated campaign planning.

Skill(s) required

Facebook Ads Google AdWords Google Analytics YouTube Ads

Earn certifications in these skills

+ 4 more skills

Who can apply

Only those candidates can apply who:

1. have minimum 1 years of experience

Other requirements

1. Hands-on experience with Meta Business Manager.

2. Hands-on experience with Google Ads, including Search, Display, and Performance Max campaigns.

3. Experience managing YouTube Ads, including TrueView, Bumper, and Discovery campaigns.

4. Proficiency in Google Analytics 4 (GA4), Meta Pixel, and Google Tag Manager (GTM) for conversion tracking.

5. Strong analytical skills with proficiency in MS Excel or Google Sheets and ad reporting dashboards.

6. Understanding of D2C funnels, LTV, CAC, and ROAS optimization.

7. Ability to brief creative teams and review ad copy and video scripts.

8. Experience with WhatsApp Ads or Click-to-WhatsApp campaigns.

9. Knowledge of marketing automation tools such as ManyChat and Zapier.

10. Familiarity with Shopify or WooCommerce conversion tracking.

11. Prior experience working with D2C health, wellness, or nutraceutical brands is preferred.

12. Working knowledge of SEO for cross-channel strategy alignment.

Salary

Probation:

Duration:

Salary during probation:

After probation:

Annual CTC: ₹ 5,00,000 - 9,00,000 /year

Number of openings

About MeDa Partners Private Limited

MeDa Partners Private Limited is a multi-venture organization driving innovation across digital education, marketing, mental health, Ayurveda, wellness, properties, and content production. Each vertical within MEDA carries a unique purpose and is designed to deliver genuine value to individuals and businesses. Together, these ventures reflect our vision of quality, creativity, and long-term impact.

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