The Sales Officer will be responsible for driving secondary sales and merchandising for multiple brands in the General Trade channel by building and developing long-term relationships with retailers. The role focuses on execution excellence across the assigned territory to achieve sales targets, expand distribution, and strengthen in-store visibility.

Key Responsibilities

Cover assigned retail and superstore outlets in the General Trade channel
Drive secondary sales for multiple brands within the assigned territory
Achieve assigned monthly and daily sales targets
Responsible for new outlet opening and distribution expansion
Execute new product launches across General Trade outlets
Manage distributors and ensure effective beat planning and execution
Execute new product launches across General Trade outlets
Manage distributors and ensure effective beat planning and execution
Achieve POB targets daily and ensure secondary execution
Ensure POB conversion into secondary sales through DMS execution
Ensure repeat and frequent orders from outlets
Execute merchandising, in-store branding, and visibility initiatives
Manage channel performance to improve sales and revenue
Ensure daily mobile reporting (attendance & sales)
Build and maintain strong relationships with channel partners

Requirements

Required Skills & Qualifications

2–3 years of sales experience in FMCG/ General Trade /Modern Trade (Multiple Brands preferred)
Strong understanding of General Trade dynamics and multi-brand handling
Good negotiation and relationship management skills
Sound knowledge of local geography and market
Distributor management and secondary sales execution experience
Basic calculation knowledge of retail and distributor schemes
Target-driven with the ability to work independently .

Benefits

Strong career growth opportunities
Exposure to leading FMCG and modern trade brands
Performance-based incentives
Continuous learning and skill development
Stable role with hands-on field experience
Opportunity to build leadership capabilities

Sales officer