Job Description

you will play a crucial role in assisting with the planning

execution and optimization of payperclick advertising campaigns for our clients.

Key Responsibilities:

Assist in the creation and setup of PPC campaigns on platforms like Google Ads Bing Ads

Facebook/Instagram Ads LinkedIn Ads and ad platforms.

Conduct keyword research to identify relevant and highperforming keywords for client campaigns.

Create and optimize ad copy and ad creative to maximize clickthrough rates and conversion rates.

Monitor and analyze campaign performance data including clickthrough rates conversion rates

and return on ad spend (ROAS).

Assist in developing and implementing strategies to improve campaign performance and achieve

client objectives.

Collaborate with crossfunctional teams to ensure campaign alignment with overall marketing

goals.

Stay d on industry trends and best practices in PPC advertising.

Create and optimize landing pages that align with campaign objectives ensuring a seamless user

experience and high conversion rates.

Prepare and present regular performance reports highlighting key metrics trends and actionable

insights to clients and internal stakeholders.

Collaborate with the client servicing team to provide regular s on campaign performance

and respond to client inquiries and requests.

Conduct competitive research to identify opportunities and potential threats in the PPC landscape

providing insights for strategy development.

Requirements:

Basic understanding of digital marketing concepts including PPC advertising.

Strong analytical skills and attention to detail.

Excellent communication and interpersonal skills.

Ability to work effectively in a team and adapt to a fastpaced collaborative environment.

Proficiency in Google Sheets Google Docs and other data analysis tools is a plus.

keyword research,ppc advertising,bing ads,google ads,digital marketing concepts,competitive research,linkedin ads,campaign performance analysis,landing page optimization,ad copy optimization,client reporting,ppc,research,advertising,facebook/instagram ads,campaigns

PPC Executive - 31269