Job Description :

- We seek a creative and analytical Digital Marketing Associate to join our team. The ideal candidate will be passionate about digital marketing, possess a strong understanding of online platforms, and be eager to contribute to the success of our digital campaigns.

Key Responsibilities :

Social Media Management :

- Create, schedule, and manage engaging content across various social media platforms.

- Monitor social media trends and execute strategies to increase brand visibility.

Content Creation :

- Develop compelling and shareable content for various digital channels.

- Collaborate with design teams to create visually appealing graphics and multimedia content.

Paid Advertising :

- Support the execution of paid advertising campaigns on platforms like Google Ads and social media.

- Monitor and analyse the performance of paid campaigns to optimise results.

Analytics and Reporting :

- Monitor and analyse digital marketing metrics to assess campaign performance.

- Prepare regular reports on key performance indicators and provide insights for improvement.

Collaboration with Teams :

- Work closely with cross-functional teams to align digital marketing efforts with broader marketing strategies.

- Collaborate with content creators, designers, and other team members.

Market Research :

- Stay informed about industry trends, competitor activities, and digital marketing best practices.

- Contribute insights and recommendations based on market research.

Qualifications :

- Proven experience or academic background in digital marketing.

- Familiarity with social media platforms, content creation, and digital advertising.

- Proficiency in using digital marketing tools and platforms.

- Strong analytical and problem-solving skills.

- Excellent communication and interpersonal skills.

- Bachelor's degree in Marketing, Business, Communications, or a related field

Associate - Digital Marketing