Social Media Specialist Job Description Template
Our company is looking for a Social Media Specialist to join our team.
Responsibilities:
- Familiarity with social media and online engagement tools;
- Implement engaging copy & content;
- Generate insight into account performance and provide recommendations for improvement;
- Respond to incoming messages and reviews;
- Weekly/Monthly reporting and provide data analysis for clients/accounts;
- Ability to execute brand voice guidelines in social content;
- Social listening to provide the team with insights and recommendations;
- Develop optimal posting schedules;
- Pick up recent news, trends and popular formats for Social content;
- Address online customer queries;
- Proactively manage social media accounts (FB, LinkedIn, Instagram, Wiki, Twitter etc);
- Monitor web traffic & category trends;
- Understanding of the basic mechanisms of paid media in social channels;
- Monitor conversations across social media and address important mentions and comments in real-time;
- Seek out influence and actively engaged consumers to inspire and motivate them to share information about our brand.
Requirements:
- Familiarity and knowledge of Analytics, Tracking, and Social Media Monitoring Tools;
- 2+ years of writing/social media/communications experience, preferably in an agency setting;
- Prior experience in developing social media accounts/campaigns (please provide specific examples and your role);
- Flair to learn upcoming digital and Social behaviours;
- Proven ability to effectively manage a team;
- Strong communication, multitasking and analytical skills;
- Proficiency in Microsoft Office (Excel, Word, PowerPoint, etc.);
- Experience in a supervisory or management capacity;
- Excellent client service skills;
- Approximately 3+ years experience in a leadership role within a client services environment;
- Exceptional communication, time and project management skills;
- Genuine love everything Advertising/Marketing;
- Proficiency across social media platforms;
- High values in teamwork, client service and professionalism;
- Ability to prioritize workloads and manage multiple tasks and deadlines.