The SEO Senior Specialist conducts keyword research, searches behavior analyses, technical audits, and content gap analyses. Monitors site wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Being a SEO Senior Specialist conducts competitive research and deploys the latest developments in SEO. Utilizes website analytics to create reports, audits and dashboards to identify areas for optimization. In addition, SEO Senior Specialist knowledge of technical website elements involved with indexing. Proficient using a variety of SEO tools like Google Analytics and Search Console,TagManager, AdWords, Screaming Frog, SEMRush, Moz, Authority Labs. Experienced with HTML, CSS, Javascript. Requires a bachelor’s degree. Typically reports to a manager or head of a unit/department. Being a SEO Senior Specialist work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Working as a SEO Senior Specialist typically requires 4 -7 years of related experience.
Senior SEO Specialist Job Description Template
Our company is looking for a Senior SEO Specialist to join our team.
Responsibilities:
- Perform technical audit (log file analysis, site crawl, etc.) to maintain optimal crawl efficiency;
- Analyze the current keyword universe and identify keyword/content gaps;
- Collaborate with cross-functional teams, including Engineering, Product, Content Strategies, Partnerships, etc. and innovate the SEO program;
- Work with stakeholders to improve the quality of existing pages;
- Evangelize SEO to elevate awareness and to develop/promote a SEO mindset within cross-functional teams;
- Audit and perform backlink analysis to maintain a diverse and healthy link profile;
- Analyze internal unstructured and structured data to identify opportunities, both short and long-term;
- Generate SEO performance reports that synthesize data across multiple web properties and inform stakeholders about the health of the SEO program.
Requirements:
- Experience with managing relationships with external websites, building lead lists, and successfully acquiring backlinks;
- Passion for education is a plus;
- Deep understanding of keyword research process to identify opportunities;
- Experience in testing hypotheses to discover which optimization techniques work for different websites;
- Solid understanding of on-page optimization best practices and techniques;
- Strong understanding of search engines and link structure of the Web;
- Expert-level knowledge of Google Search Console and other analytic/research tools, such as Google Analytics, SEMRush, or equivalent;
- Strong understanding of web markup, including HTML, CSS, and Schema;
- 2+ years of managing and leading SEO initiatives with demonstrated results in a similar role;
- Proficient in writing meta description and writing product description in English language. Experience in content marketing is a plus.