Outreach Specialist

Outreach Specialist Job Description Template

Our company is looking for a Outreach Specialist to join our team.


  • Improve site rankings and increase brand awareness through outreach and digital PR practices;
  • Research and test new PR and link building tactics;
  • Create content with outreach and PR potential;
  • Pitch and place content with top-tier publications via networking and relationship building;
  • Perform outreach to website owners, bloggers, journalists, major media outlets, and influencers;
  • Build outreach email lists for content promotion campaigns;
  • Track and report progress to managers and clients.


  • Excellent negotiation and persuasion skills;
  • An awareness of the competitive business environment in which they work;
  • Knack for networking and connecting with people digitally;
  • Up-to-date with the latest trends and best practices in online marketing and measurement;
  • Impeccable attention to detail;
  • Strong written and persuasive communication skills – mastery of the English language is key;
  • Top-level Internet research skills & ability to navigate social networks;
  • 1 to 4 year experience in SEO/PR/Journalism;
  • Strong Microsoft Office skills.