SEM Executive

SEM Executive Job Description Template

Our company is looking for a SEM Executive to join our team.


  • Brainstorm, initiate and manage outreach campaigns to expand brand awareness;
  • Deep knowledge of Search Engine Marketing (CPC, CPM, CPA), Display Media, Social Networks and leveraging Analytics;
  • Report internally to the digital marketing head on performance, results and campaign challenges, along with new ideas;
  • Monitor and evaluate search results and search performance across the major search channels;
  • Track and update traffic patterns through PPC or cost per click, as well as Adwords Management;
  • Research new advertising channels or platforms to be considered;
  • Tracking, reporting and analyzing paid search campaigns;
  • Generate traffic through search engines;
  • Develop and execute innovative & engaging campaigns to increase product awareness and sales;
  • Responsible for the management of CPC campaigns. (Adwords, Bing, Facebook Ads, Twitter Ads, LinkedIn Ads);
  • Collaborate with online marketing and social media efforts;
  • Maintain updated knowledge of the industry and competitive products;
  • Create, track, analyze and optimize paid search campaigns across Google and Bing;
  • Establish and/ or expand partnerships with organizations in the education field;
  • Deploying SEM best practices across campaigns and devices.


  • Analytical thinker — able to come up with solutions — Problem solver;
  • Indepth knowledge of Google Adwords, Facebook Ads, Twiiter Ads and other ad platforms;
  • Preference to Google Adwords and Bing Ads certified professional;
  • Any Graduate – Any Specialization with ability to analyze data through web analytics.