Social Media Coordinator Executive Job Description Template
Our company is looking for a Social Media Coordinator Executive to join our team.
Responsibilities:
- Use social media marketing tools to improve efficiency and manage all accounts effectively;
- Measure campaign success;
- Discover any current trends that may be applicable;
- Suggest ways to optimize content;
- Suggest new methods to attract prospective customers, such as competitions or promotions;
- Report on online feedback and reviews from fans and customers;
- Research the preferences of the target audience;
- Create an optimal schedule for posting, considering both customer engagement metrics as well as web traffic;
- Oversee the layout of all social media accounts;
- Facilitate conversations online with customers and respond to any questions;
- Communicate with both industry professionals and social media influencers to create a strong social network;
- Collaborate with Sales, Marketing, and Product Development teams;
- Train co-workers on how to use social media in a beneficial way;
- Monitor SEO;
- Define social media KPIs.
Requirements:
- Familiarity with online marketing strategies and marketing channels;
- Ability to grasp future digital technology trends and act on them proactively;
- Critical thinker;
- Ability to multitask;
- Excellent time management skills;
- Familiarity with web design and publishing;
- Knowledge and expertise with multiple social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Instagram;
- Previous experience doing audience research and buyer persona research;
- BSc/BA degree in Marketing, New Media, or a related field;
- In-depth knowledge of SEO, keyword research and Google Analytics;
- Previous experience working as a Social Media Coordinator or in a similar role;
- Excellent Communication skills;
- Strong analytical skills;
- Ability to deliver creative content (text, image and video).