seo / sem

seo / sem Job Description Template

Our company is looking for a seo / sem to join our team.

Responsibilities:

  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code;
  • Research and implement search engine optimization recommendations;
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns;
  • Perform ongoing keyword discovery, expansion, and optimization;
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords;
  • Research and analyze competitor advertising links;
  • Track, report, and analyze website analytics and PPC initiatives and campaigns;
  • Work with editorial and marketing teams to drive SEO in content creation and content programming;
  • Develop and implement link building strategy;
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies;
  • Optimize copy and landing pages for search engine marketing.

Requirements:

  • BS/MS degree in a quantitative, test-driven field;
  • Working knowledge of HTML, CSS, and JavaScript development and constraints;
  • Experience with A/B and multivariate experiments;
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing;
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends);
  • Solid understanding of performance marketing, conversion, and online customer acquisition;
  • Up-to-date with the latest trends and best practices in SEO and SEM;
  • Knowledge of ranking factors and search engine algorithms;
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite);
  • Proven SEO experience.