seo / sem Job Description Template
Our company is looking for a seo / sem to join our team.
Responsibilities:
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code;
- Research and implement search engine optimization recommendations;
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns;
- Perform ongoing keyword discovery, expansion, and optimization;
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords;
- Research and analyze competitor advertising links;
- Track, report, and analyze website analytics and PPC initiatives and campaigns;
- Work with editorial and marketing teams to drive SEO in content creation and content programming;
- Develop and implement link building strategy;
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies;
- Optimize copy and landing pages for search engine marketing.
Requirements:
- BS/MS degree in a quantitative, test-driven field;
- Working knowledge of HTML, CSS, and JavaScript development and constraints;
- Experience with A/B and multivariate experiments;
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing;
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends);
- Solid understanding of performance marketing, conversion, and online customer acquisition;
- Up-to-date with the latest trends and best practices in SEO and SEM;
- Knowledge of ranking factors and search engine algorithms;
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite);
- Proven SEO experience.