The Product Marketing Manager analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops strategies for assigned brand based on research and analysis. Manages, develops, and implements marketing activities to maximize sales of an assigned brand. Being a Product Marketing Manager may require a bachelor’s degree. Works with sales teams to identify and implement appropriate sales strategies. In addition, Product Marketing Manager typically reports to a senior manager. The Product Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. Working as a Product Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.
Product Marketing Manager Job Description Template
Our company is looking for a Product Marketing Manager to join our team.
Responsibilities:
- Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into the product;
- Asset Creation – Being able to create or influence the creation of a wide variety of on-message assets;
- Speak and present both internally and externally to promote the story of our product;
- Customer Research – Deeply understanding the customer need and voice through data analytics;
- Measure and optimize the buyer journey as it relates to product feature adoption and usage;
- Together with the product team, educate both internal and external stakeholders about our product features and their benefits;
- Public Speaking – Communicating effectively at conferences, webinars, to executives, etc;
- Demand Generation – Formulating and drive demand gen strategies;
- Marketing Strategy – Write and maintain product webpages, solution articles, email campaigns and sales enablement material.
Requirements:
- Excellent written and verbal communication skills — there is a heavy amount of writing and presenting/selling ideas in this role;
- BA/BS degree or equivalent working experience;
- Past experience in digital marketing, product marketing, and/or product management.