Performance Marketing Manager

Performance Marketing Manager Job Description Template

Our company is looking for a Performance Marketing Manager to join our team.


  • User acquisition and lead generation for various online courses;
  • Setting up site analytics, dashboard building, campaign tagging and campaign reporting;
  • Analyze past financial and operational metrics e.g. seasonality, business leads and conversion rates of the sales pipeline for planning in marketing;
  • Developing models of customer behavior such as response and buying patterns, market sizing, share of wallet and other opportunities;
  • Increase brand and product awareness;
  • Implement marketing processes and tools and ensure marketing projects- timelines are met;
  • Driving performance marketing via SEO/SEM, PPC, Google Ad Words, Facebook Ads and Display;
  • Identifying and developing metrics, benchmarks from performance dashboard to provide actionable insights;
  • Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;
  • Demand generation.


  • Analytics and reporting tools: Google Analytics, CRM, CPC ad platforms, social media analytics, MS Excel etc;
  • Web development: Knowledge of HTML/ CSS/ Schema is a must;
  • Impeccable communication and copywriting skills;
  • Work experience with various digital marketing channels like SEO, PPC, Social Media, Referral, Email, Affiliate etc;
  • Competitor analysis and market research to identify hacks/opportunities that can multiply the growth;
  • Content repurposing and editing: Ability to create content (i.e. video, audio and images) using online tools;
  • Prior campaign management experience in a start-up will be a plus .