Manager Digital Marketing Social Media Job Description Template
Our company is looking for a Manager Digital Marketing Social Media to join our team.
Responsibilities:
- Monitoring SEO (search engine optimization) and generation of inbound traffic;
- Design, create and manage promotions and social ad campaigns, being sure to integrate with company’s overall marketing campaign plan and channels;
- Analyze, review, and report on effectiveness of campaigns in an effort to maximize results;
- Conduct online advocacy and open a stream for cross-promotions;
- Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics;
- Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews;
- Manage social media marketing campaigns and day-to-day activities;
- Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate;
- Compile reports for management showing results (ROI);
- Develop and expand community and/or influencer outreach efforts;
- Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns;
- Analyze key metrics and tweak strategy as needed;
- Oversee design (i.e: Social media graphics for Facebook cover, profile pictures, thumbnails, ads, landing pages, Twitter profile, Blog, etc.);
- Develop relevant content topics to reach the company’s target customers;
- Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
Requirements:
- Should possess good communication skill (written & oral);
- Possesses knowledge and experience in the tenets of traditional/modern marketing;
- Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples);
- Experience sourcing and managing content development and publishing;
- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound;
- S/He should possess minimum 3-8 years of work experience in relevant field;
- Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field;
- Exceeds at building and maintaining sales relationships, online and off;
- Displays ability to effectively communicate information and ideas in written and video format;
- Proficient in content marketing theory and application;
- S/He should be a qualified Masters in business management (MBA) or Masters in any other relevant field from repute B-School.