Digital Marketing Head Job Description Template
Our company is looking for a Digital Marketing Head to join our team.
Responsibilities:
- Manage and train the rest of the team;
- Research competition, investigate benchmarks and provide suggestions for improvement;
- Oversee all the company’s social media accounts;
- Track SEO and Google Analytics data and make complex analysis;
- Create a Pool of Content writers and managing them;
- Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey;
- Coordinate with different teams and consultants to get things done;
- Manage the Content Marketing Strategy;
- Participating in product development, pricing and supporting new product launches;
- Create and manage the PPC and Paid ads strategy in Google, Facebook and Linkedin;
- Develop & promote content for demand ;
- Leading digital marketing strategy including Paid, Search, Display, Affiliate, Email, Fb Advertisement & SEO;
- Conduct weekly and monthly marketing meetings;
- Come up with a Content Strategy and Content calendar;
- Using A/B testing to optimise digital marketing performance.
Requirements:
- Good knowledge of all different digital marketing channels;
- Critical thinker and problem-solving skills;
- Candidate must have 5 years experience in Digital Marketing, startup environment;
- Must possess a strong understanding of current online marketing concepts, strategy and best practice;
- Team player;
- A minimum of 5 years of hands-on experience with SEO, Google Analytics and CRM software;
- Good knowledge and experience with online marketing tools and best practices;
- Great interpersonal and communication skills;
- Must have worked with any startup firm;
- Good time-management skills.