Digital Marketing Head

Digital Marketing Head Job Description Template

Our company is looking for a Digital Marketing Head to join our team.

Responsibilities:

  • Manage and train the rest of the team;
  • Research competition, investigate benchmarks and provide suggestions for improvement;
  • Oversee all the company’s social media accounts;
  • Track SEO and Google Analytics data and make complex analysis;
  • Create a Pool of Content writers and managing them;
  • Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey;
  • Coordinate with different teams and consultants to get things done;
  • Manage the Content Marketing Strategy;
  • Participating in product development, pricing and supporting new product launches;
  • Create and manage the PPC and Paid ads strategy in Google, Facebook and Linkedin;
  • Develop & promote content for demand ;
  • Leading digital marketing strategy including Paid, Search, Display, Affiliate, Email, Fb Advertisement & SEO;
  • Conduct weekly and monthly marketing meetings;
  • Come up with a Content Strategy and Content calendar;
  • Using A/B testing to optimise digital marketing performance.

Requirements:

  • Good knowledge of all different digital marketing channels;
  • Critical thinker and problem-solving skills;
  • Candidate must have 5 years experience in Digital Marketing, startup environment;
  • Must possess a strong understanding of current online marketing concepts, strategy and best practice;
  • Team player;
  • A minimum of 5 years of hands-on experience with SEO, Google Analytics and CRM software;
  • Good knowledge and experience with online marketing tools and best practices;
  • Great interpersonal and communication skills;
  • Must have worked with any startup firm;
  • Good time-management skills.