Digital Marketing Head (Acquisition) Job Description Template
Our company is looking for a Digital Marketing Head (Acquisition) to join our team.
Responsibilities:
- Interfacing with marketing communications functions as well as PR, events and marketing teams;
- Owning and maintaining site analytics, metrics, and campaign reporting;
- In depth knowledge of SEO, GOOGLE PPC and Ad Words programs;
- A/b testing;
- Managing digital agency relationships, day-to-day production as well as campaign budgets and schedules;
- Presenting recommendations to CEO;
- Leading ongoing management of digital touch points including social networking landing pages and mobile.
Requirements:
- Bachelor’s Degree in Mass Communication or Marketing from accredited university;
- Proven experience delivering effective and innovative digital campaigns;
- Solid understanding of web metrics, digital analytics, with the ability to generate, analyzes and interprets data;
- Strong management skills, excellent oral and written communication skills;
- Deep understanding of digital marketing and digital production;
- Proven experience delivering a variety of digital assets including rich media online ads, micro sites, and social media applications;
- Must be able to work under constant deadline pressure and manage multiple projects;
- 2 years of experience in digital marketing within the Online Gaming space;
- Google certification a plus.