Digital Marketing Expert Job Description Template
Our company is looking for a Digital Marketing Expert to join our team.
Responsibilities:
- Translate brand elements into plans and go-to-market strategies;
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords;
- Handling all aspects of SEO;
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.);
- Prepare online newsletters and promotional emails and organised their distribution through various channels;
- Planning digital marketing campaigns, including web, SEO/ SEM/ SMO, email, social media and display advertising Strategy Planning , Implementation ,
- Oversee new and ongoing marketing and advertising activities;
- Monitor product distribution and consumer reactions;
- RFP Experienced;
- Identify trends and insights, and optimize spend and performance based on the insights;
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
- Helping shape and communicate our vision and mission;
- Collaborate with designers to improve user experience;
- Measuring and reporting on the performance of all digital marketing campaigns;
- This role requires an in depth knowledge of our services and market goals.
Requirements:
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM;
- Analytical mindset and critical thinking;
- Working knowledge of ad serving tools (e.g., DART, Atlas);
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.);
- Proven working experience in digital marketing;
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate;
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends);
- Working knowledge of HTML, CSS, and JavaScript development and constraints;
- Up-to-date with the latest trends and best practices in online marketing and measurement;
- Demonstrable experience leading and managing SEOSEMSMO, marketing database, email, social media andor display advertising campaigns;
- Working knowledge of ad serving tools;
- BSc/BA in marketing or relevant field;
- Work with customer profiling, data segmentation, to generate targeted customer audiences from hybris to be used for campaigns;
- Bachelor’s or Master’s degree in marketing or a related field;
- Experience in setting up and optimizing Google Adwords campaigns.