Deputy Manager / Manager- Branding

Deputy Manager / Manager- Branding Job Description Template

Our company is looking for a Deputy Manager / Manager- Branding to join our team.

Responsibilities:

  • Monitor product distribution and consumer reactions;
  • Align the company around the brand’s direction, choices and tactics;
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs);
  • Oversee marketing and advertising activities to ensure consistency with product line strategy;
  • Analyze how our brand is positioned in the market and crystallise targeted consumers insights;
  • Coach the team and get the best from everyone;
  • Lead creative development and create motivating stimulus to get targeted population to “take action”;
  • Take brand ownership and provide the vision, mission, goals and strategies to match up to;
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues;
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies;
  • Anticipate bottlenecks;
  • Establish performance specifications, cost and price parameters, market applications and sales estimates;
  • Brainstorm new and innovative growth strategies.

Requirements:

  • Strong analytical skills and data-driven thinking;
  • Advanced communication and interpersonal skills;
  • Proven working experience as brand manager;
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate;
  • Highly creative with ability to think out of box;
  • Excellent command of the English language;
  • Drive for results and leaderships skills;
  • Up-to-date with latest trends and marketing best practices;
  • Excellent understanding of the full marketing mix;
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management;
  • Comfortable working with numbers, metrics and spreadsheets.