Deputy Manager / Manager- Branding Job Description Template
Our company is looking for a Deputy Manager / Manager- Branding to join our team.
Responsibilities:
- Monitor product distribution and consumer reactions;
- Align the company around the brand’s direction, choices and tactics;
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs);
- Oversee marketing and advertising activities to ensure consistency with product line strategy;
- Analyze how our brand is positioned in the market and crystallise targeted consumers insights;
- Coach the team and get the best from everyone;
- Lead creative development and create motivating stimulus to get targeted population to “take action”;
- Take brand ownership and provide the vision, mission, goals and strategies to match up to;
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues;
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies;
- Anticipate bottlenecks;
- Establish performance specifications, cost and price parameters, market applications and sales estimates;
- Brainstorm new and innovative growth strategies.
Requirements:
- Strong analytical skills and data-driven thinking;
- Advanced communication and interpersonal skills;
- Proven working experience as brand manager;
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate;
- Highly creative with ability to think out of box;
- Excellent command of the English language;
- Drive for results and leaderships skills;
- Up-to-date with latest trends and marketing best practices;
- Excellent understanding of the full marketing mix;
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management;
- Comfortable working with numbers, metrics and spreadsheets.