Head Brand Marketing & PR
Della Group.
Job Description:
Job Title: Head Brand Marketing & PRReporting To: Founder & CMD / Leadership Team
Position Summary
Della Townships is seeking a strategic, high-energy Brand Marketing and Public Relations leader to drive integrated communication, brand equity, and event execution across our luxury township developments. Based in Mumbai, this role will own end-to-end brand strategy, performance marketing alignment, corporate PR, and the execution of grand launch events and calendar initiatives for Della Townships nationwide.
Key Responsibilities
1. Brand Strategy & Marketing Management
• Develop and execute global-standard brand positioning strategies for luxury integrated townships (spanning branded residences, villas, wellness hubs, and retail).
• Formulate 360-degree brand campaigns across print, digital, outdoor, and experiential touchpoints.
• Maintain absolute brand consistency, design ethos, and luxury storytelling across all collateral, lookbooks, and media assets.
• Partner closely with Performance Marketing and Lead Generation teams to convert brand recall into qualified real estate inquiries and site visits.
2. PR, Corporate Communications & Media Relations
• Lead nationwide PR strategy, positioning Della Townships as India’s premier asset-light luxury township developer.
• Build and nurture direct relationships with Tier-1 real estate, business, lifestyle, and mainstream media outlets.
• Spearhead executive profiling, leadership speeches, press releases, media roundtables, and crisis communications.
• Drive organic media coverage, thought-leadership features, and industry award nominations.
Job Expectations:
3. Event Conceptualization, Launch & Execution
• Own end-to-end PR, media coverage, and branding for flagship launch events, property unveilings, and milestone celebrations.
• Manage full event logistics from thematic framing, venue setup, and VIP guest communications to post-event press dissemination.
• Coordinate corporate calendar events, channel partner meets, HOD leadership gatherings, and investor showcases.
• Integrate luxury lifestyle elements including fashion lookbooks, thematic entertainment, and VIP appearances into signature launch experiences.
4. Social Media, Content & Agency Management
• Oversee organic social channels (LinkedIn, Instagram, YouTube) to showcase project updates, architectural design, and lifestyle offerings.
• Lead external PR agencies, creative boutiques, event production houses, and vendor teams to ensure high-ROI delivery.
Minimum Qualification:
A Master’s degree/MBA in Marketing, Brand Management, Communications, or Luxury Marketing will be preferred.Minimum Job Experience:
7-10 YearsReporting to:
CMDTravel:
Yes Apply NowVacancy posted 2 days ago
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