Business Development Executive

Position Brief:

Objective of the Position: Under the overall guidance of COO and in close coordination with the Business Development Team and Operations Team at the clinic, the Executive – Business Development will be responsible for revenue and visibility of the business unit.

Key Areas of Responsibility

• The candidate will be responsible for all sales and marketing functions (b2b; b2c and b2b2c) of the business unit in the assigned territory;

• Organize hyperlocal marketing activities in the assigned territory;  

• Plan and implement promotional campaigns and analyse the impact of each campaign in order to improve the return on investment;

• Create, nurture and build close associations with authorities/officials in the communities including those with whom the business unit already has a tie-up;

• Create, nurture and strengthen the cooperation with institutions (sports arenas, sports federations, corporates and educational institutions);

• Identify potential new business opportunities;  

• Support the Digital Marketing and Lead Generation team in generating and qualifying quality leads;

• Providing support in developing proposals, presentations and other marketing collaterals;  

• Provide support for developing channel partners in the assigned territories;  

• Provide input for website content as and when requested;  

• Participate in industry conferences and seminars to grow the professional network;

• Provide support in maintaining an all time active Sales Funnel while also systematically analyzing win & loss deals, expectations, customer satisfaction, customer loyalty, market, competition and trends;

• Consolidate information about market trends, competitor’s sales practices and potential projects;

• Develop communications that support the Leadership interactions with clients and prospects, including general and targeted communications, concept notes, proposals, presentations and reports, from drafts through to final line-editing and formatting of finalised material;

• Maintain an up-to-date knowledge of company strategic objectives, product offerings, platform/system enhancements, and any industry, legislative, or regulatory changes that may impact the company portfolio of products and services;

• Work closely with external agencies, if required, and assisting with new product launches;

• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives;

• Remain the SPOC for all client interactions including any queries and grievances. Cooperate with the Clinic Administrator to resolve issues. Maintain good corporate relations and handle any escalations;

• Analysing potential strategic partner relationships for company marketing.

Requirements

Education & Experience:

•A combination of Graduation and Sales (min 3 years exp) Flair for healthcare  

• Knowledge of managing the client acquisition cycle

• Willingness to work and travel extensively in the assigned territory

• Committed to improve the health status of the population