AP Commercial Marketing Lead - Process Industries & Energy

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility -our people are energized problem solvers that take pride in how thework we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us!

Job Description

Summary:

You will manage the development of marketing programmes to maximise customer demand and sales growth for Rockwell Automation's Energy and OEM segments within the Asia Pacific region. You will work for the Global Industry Strategy and Marketing Director and and collaborate with multiple internal organisations and professionals at multiple levels, globally, including: Regional Sales & Marketing, Industry Teams, Teams and Marketing Function.

You will report to Director, Industry Strategy & Marketing.

Your Responsibilities:

• Responsible for the planning, budget requirements, and delivery of regional commercial programmes/campaigns including inbound/outbound marketing, media relations, events, sales enablement, training and other pre-sale marketing communication tactics working with the broader marketing department at corporate, regions, and departments.
• Lead development of marketing strategies and execution plans in partnership with the AP and subregion Industry, BU and Sales leadership to address the main customer outcomes driving solid focus on Return on investment (profitable growth), strengthening Rockwell Automation brand, expertise position, and accelerating customer decision-making/buying process.
• In partnership with the industry strategic marketing manager (SMM) and by working with sales leadership, be a liaison that provides insights to BU's on Solution and technology gaps for your nominated industries.
• Help develop commercial plan and budget. Understand how to apply marketing techniques to provide the most effective programmes. Stay informed about marketing trends and introduce creative approaches to marketing programs that grow sales revenue, including competitive strategies.
• Have an operational knowledge of how to manage and maximise shared services resources.
• Motivate project team members to and within constraints as defined by the commercial plan and budget. Motivate cross-business and cross-regional teams even when such programmes are outside of their daily tasks.
• Identify metrics to measure every programme. Understand the tools available to determine the metrics.
• Demonstrate capability to work on multiple types of projects at any one time. Manage commercial programs for market/segments with different target audiences and drivers. Work with global cross-business and cross-regional teams to use your experience where is it available.
• Work with cross-business and cross-regional teams to develop programmes that meet regional needs that can be easily used globally. Share development of materials so that they can be used globally.
• Understand customer and channel requirements to develop appropriate sales tools and promotions and measure their effectiveness.
• Work with the Commercial Marketing organisation to define the main activities supporting Commercial Plan.
• Stay informed about marketing trends and use creative approaches to develop the most effective programs to increase sales revenue.
• Help with preparation for main Rockwell Automation trade shows and events including strategy, attendee promotions, exhibit updates, programmes/materials, meeting rooms, audio visual, hospitality, graphics, staffing, and other necessary responsibilities to complete a successful show.
• Use data to develop stronger insights for investment areas, market trends, and programs to identify growth tactics. (example: using analysis for product and solution ABM targets)
• Conduct tasks following applicable health, safety, quality and environmental regulations and RA GSM procedures.

The Essentials - You Will Have:

• BS degree or equivalent experience in technical sales and marketing.
• 10+ years' experience with sales and marketing, or a shared service organization.
• Experience creating project plans and marketing communications programmes.
• Industry Experience - Process Industries & Energy

The Preferred - You Might Also Have:

• Both Sales and marketing experience is good to have.

What We Offer:

Our benefits package includes …

• Comprehensive mindfulness programs with a premium membership to Calm
• Volunteer Paid Time off available after 6 months of employment for eligible employees.
• Company volunteer and donation matching program - Your volunteer hours or personal cash donations to an eligible charity can be matched with a charitable donation.
• Employee Assistance Program
• Personalized wellbeing programs through our OnTrack program
• On-demand digital course library for professional development

... and other local benefits!

#LI-Hybrid or #LI-D2

Rockwell Automation's hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.