WEB DESIGNER & DIGITAL MARKETING
Good Shepherd International School
Role: Digital Marketing Specialist
Company: Good Shepherd International School, Ooty
Job Responsibilities:
● Lead the design and storytelling initiatives to create compelling digital marketing materials that resonate with the target audience.
● Oversee social media and content marketing strategies, ensuring consistent brand messaging across all channels, including Instagram, Facebook, LinkedIn, and YouTube.
● Implement SEO techniques to improve website visibility and drive organic traffic.
● Utilize marketing analytics tools such as Google Analytics to track and analyze campaign performance, identifying areas for optimization and growth.
● Take charge of web development tasks, including content management system (CMS) operations using WordPress and Elementor.
● Collaborate with the marketing team to create engaging content for online channels, including websites, blogs, and social media platforms.
● Stay up-to-date with industry trends and best practices to ensure the company remains competitive in the digital landscape.
● Utilize tools such as Canva, Adobe Photoshop, and Figma for graphic design and visual content creation.
● Manage Google Ads campaigns to enhance online visibility and drive targeted traffic.
● Utilize Meta Business Suite for efficient management of Facebook and Instagram marketing initiatives.
● Curate engaging videos for YouTube with a focus on storytelling and audience engagement.
● Implement lead generation strategies and demonstrate an understanding of the international market dynamics.
Requirements and Qualifications:
● Bachelor's degree in marketing, communications, or a related field.
● Minimum of 2 years of proven experience in digital marketing, with a focus on design, storytelling, social media, content marketing, SEO, and web development.
● Proficiency in WordPress and Elementor for CMS management is mandatory.
● Strong analytical skills, with the ability to interpret marketing data and draw actionable insights.
● Excellent communication and collaboration abilities.
● Detail-oriented with a passion for creativity and innovation in digital marketing.
Benefits: Cafeteria services and accommodation
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