Business Development Executive

JOB PURPOSE 

To generate and grow business by identifying prospective customers, building strategic relationships, and 

converting opportunities into sales through effective presentation of diamond jewellery offerings. The role focuses 

on expanding market reach, strengthening distribution networks, and delivering revenue targets through direct field 

engagement with trade partners and high-value clients. 

SCOPE / MAIN FEATURES 

The Business Development role encompasses end-to-end responsibility for driving revenue through field-based 

sales and market expansion in the diamond jewellery segment, without reliance on a physical showroom. The scope 

includes: 

Market Development & Coverage: Identifying new geographies, retail clusters, and trade channels to 

expand market presence and penetration.

Customer Acquisition & Relationship Management: Prospecting, onboarding, and managing 

relationships with wholesalers, retailers, and high-value clients to build a sustainable customer base.

Sales Conversion & Revenue Delivery: Managing the full sales cycle—from lead generation and 

engagement to negotiation and closure—ensuring achievement of assigned revenue targets.

Channel & Distribution Expansion: Strengthening and scaling distribution networks through continuous 

engagement with trade partners and identifying new business avenues.

Product Presentation & Value Communication: Effectively presenting diamond jewellery offerings, 

pricing, and value propositions tailored to different customer segments.

Market Intelligence & Feedback: Gathering insights on customer preferences, competitor activities, 

pricing trends, and feeding actionable inputs to the business.

Compliance & Process Adherence: Ensuring all sales transactions, documentation, and credit practices 

comply with company policies and industry standards.

Main Features of the Role 

These define how the role operates and what distinguishes it: 

Field-Driven Sales Model: Relies on direct, in-person engagement and relationship-building rather than 

showroom-based selling.

High Relationship Intensity: Success depends on trust-building, repeat business, and long-term 

partnerships with trade customers.

Consultative Selling Approach: Involves understanding client needs and recommending suitable diamond 

jewellery solutions rather than transactional selling.

Target-Oriented & Performance-Driven: Clear accountability for revenue, conversion ratios, and market 

expansion metrics.

Mobility & Flexibility: Requires frequent travel, adaptability to different markets, and responsiveness to 

customer schedules.

Network Expansion Focus: Continuous effort to add new customers and deepen existing relationships to 

increase share of business.

Autonomy with Accountability: Operates independently in the field while being accountable for outcomes, 

reporting, and adherence to business plans.

Insight-Led Execution: Decisions and approaches are guided by real-time market feedback and customer 

insights.