Marketing Executive

Zycus is hiring for the role of Marketing Executive!

Responsibilities of the Candidate:

Product & Content Marketing

• Understand Zycus products, Agentic AI, and enterprise technology.

• Create product stories, blogs, videos, presentations, and campaign content.

• Use GenAI tools for research, ideation, content creation, and optimization.

• Convert technical concepts into compelling customer-facing narratives.

• Experiment with AI-generated content and new formats.

Digital Marketing

• Support SEO, SEM, digital campaigns, and landing pages.

• Analyze website and campaign performance.

• Conduct experiments and A/B tests.

• Use analytics and AI tools to identify growth opportunities.

• Build automated and AI-powered marketing workflows.

Social Media

• Create content for LinkedIn and other social platforms.

• Track technology, AI, and business trends.

• Develop creative campaigns around Agentic AI.

• Experiment with short-form video, visual content, and new formats.

• Use AI tools to accelerate content creation and personalization.

Website & Web Development

• Build and improve marketing webpages and landing pages.

• Work with HTML, CSS, JavaScript, and modern web tools.

• Optimize website performance and user experience.

• Experiment with AI-powered website experiences.

• Use analytics to understand visitor behavior.

• Collaborate with designers, product marketers, and developers.

Events & Experiential Marketing

• Support technology and AI-focused events.

• Assist with college, customer, and industry events.

• Design event experiences and campaigns.

• Build digital experiences around events.

• Use AI to personalize event communication and engagement.

• Measure event impact and generate insights.

Requirements:

Education:

• B.E./B.Tech. in Computer Science, IT, Electronics, or related engineering disciplines.

What We Value:

• Passion for AI and technology.

• Curiosity and willingness to experiment with new tools.

• Interest in how products are built and sold.

• Ability to write, create, and communicate ideas effectively.

• Entrepreneurial mindset and problem-solving approach.

• Willingness to learn beyond the engineering curriculum.

• Interest in data, experimentation, and continuous learning.

• Enthusiasm for careers at the intersection of technology, AI, business, and creativity.

Good-to-Have Skills:

• Experience building websites or side projects.

• Experience creating content, videos, or social media pages.

• Familiarity with AI tools such as ChatGPT, Claude, Gemini, or Cursor.

• Exposure to AI agents or automation.

• Knowledge of HTML, CSS, and JavaScript.

• Familiarity with Google Analytics, SEO, or digital marketing tools.

• Participation in hackathons.

• Experience building products or projects that have been used by others.