D2C Copywriter Specialist - SKINCARE
Rs 30000 - Rs 50000 per monthBeyond Border Consultants
About the Opportunity
A fast-growing D2C skincare brand builder in the beauty-tech space, we craft science-backed, emotionally resonant narratives that turn ingredients into icons and routines into rituals. Partnering with premium indie brands across India, we fuse dermatology insights with Gen-Z storytelling to build loyalty, drive conversions, and dominate social-native commerce channels—from Instagram Reels to Shopsy to Nykaa.
Role & Responsibilities
- Write high-converting, brand-aligned copy for product pages, email funnels, social ads, and influencer briefs with emphasis on skincare science and emotional triggers.
- Develop product launch campaigns that balance clinical credibility (e.g., “Niacinamide 10% + Zinc PCA”) with Gen-Z-friendly tone (“Glow like you’ve been sleeping 8 hours, even if you haven’t”).
- Translate dermatological benefits into relatable, scroll-stopping hooks for Instagram carousels, Reels scripts, and TikTok-style micro-content.
- Collaborate with UX designers and CRO specialists to A/B test CTAs, headlines, and landing page flows for maximum conversion lift.
- Manage tone-of-voice guides, keyword-rich SEO copy for Shopify product descriptions, and UGC-style captions for influencer collaborations.
- Stay ahead of skincare trends (e.g., “skinimalism,” “barrier repair,” “slugging”) and adapt copy to seasonal campaigns like “Monsoon Glow” or “Winter Rescue.”
Skills & Qualifications
- Must-Have
- Shopify
- Canva
- SEO copywriting
- Google Analytics
- Instagram Reels scripting
- TikTok hook writing
- Skincare terminology fluency (e.g., ceramides, hyaluronic acid, retinol)
- Copytesting (A/B, multivariate)
- Preferred
- Experience with beauty brands on Nykaa or Purplle
- Basic knowledge of Meta Ads Manager or Google Ads
- Familiarity with skincare regulatory claims (e.g., “dermatologist-tested,” “non-comedogenic”)
Benefits & Culture Highlights
- Work with India’s most innovative indie skincare brands—launch products that go viral.
- On-site studio in Bengaluru/Mumbai with fully stocked skincare sample bar (yes, you get to test everything).
- Performance bonuses tied to conversion uplifts—your words directly impact revenue.
Vacancy posted 1 day ago
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