Marketing Automation Specialist (Remote, Full-Time)
Gurgaon
- Remote job
About Smart Working
At Smart Working, our mission is to empower companies to work with the best people in the world. We believe that by unlocking human potential globally, we create opportunities for growth, innovation, and progress on a transformative scale.
Our goal is to eliminate geographic and resource barriers, enabling great people and great companies to thrive. We're working towards a future where anyone, anywhere, can access life-changing opportunities.
About the Role
We're a high-growth tech company solving complex hiring challenges through speed, quality, and a human-centric approach. Now, we're looking for a Marketing Automation Specialist to support the execution of data-driven campaigns, streamline marketing workflows, and drive measurable impact through email marketing and automation.
This role offers the opportunity to work hands-on with modern martech tools, build targeted workflows, and align campaign activity with sales and marketing goals. You'll work in a dynamic, scale-up environment where rapid learning, initiative, and precision are key — no red tape, just real impact.
You'll join a high-performance team that values attention to detail, curiosity, and a passion for continuous learning — all while working remotely.
If you're passionate about leveraging marketing automation to drive leads, optimize workflows, and make data-driven decisions, we'd love to hear from you.
What you'll be doing- Campaign Support: Assist in the execution of email marketing campaigns, nurturing sequences, and outbound workflows
- Automation Management: Build and maintain marketing automation workflows using tools like HubSpot, Pardot, or similar platforms
- Segmentation Strategies: Develop segmentation strategies to personalize messaging based on lead behavior, demographics, and engagement
- Data Analysis & Reporting: Monitor performance metrics (e.g., open rates, CTRs, conversions) and provide actionable insights to optimize future campaigns
- CRM Maintenance: Maintain a clean, well-structured CRM and contact database to ensure data integrity and accuracy
- A/B Testing & Optimization: Support A/B testing to identify high-impact messaging, timing, and content strategies
- Cross-Functional Collaboration: Work closely with Sales and Digital Marketing to align campaign activity with lead generation and pipeline goals
- 2-4 years of experience in digital marketing or marketing automation, ideally in a B2B or tech environment
- Proficiency in marketing automation tools such as HubSpot, Pardot, or similar
- Strong understanding of email marketing and how workflows align with the buyer journey
- Demonstrated ability to analyse performance data and recommend adjustments
- Exceptional attention to detail with a knack for organizing and maintaining CRM databases
- Bonus: Experience with lead scoring, tagging, or behavioural segmentation
At Smart Working, your work will go beyond setting up workflows — it will drive lead generation, optimize marketing processes, and support revenue growth.
If you're ready to dive into martech, build impactful campaigns, and contribute to a fast-growing, global team, we want to hear your story.
Vacancy posted a month ago
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