Performance Marketing Executive (From marketing agency)
Rs 4 - 8 lakhs p.a.Mindtel
About the Opportunity
A fast-scaling digital growth partner serving D2C brands and SaaS startups across India, we engineer high-ROI performance campaigns that scale acquisition, retention, and LTV through data-driven experimentation. Our team blends creative, media, and analytics to own the full funnel—from top-of-funnel awareness to bottom-funnel conversion—leveraging performance marketing stacks to deliver predictable, measurable growth for ambitious brands.
Role & Responsibilities
- Plan, execute, and optimize paid media campaigns across Meta, Google Ads, TikTok, and programmatic platforms for direct response and brand objectives.
- Own campaign KPIs: CAC, ROAS, LTV, CTR, conversion rate—using insights to iterate and reallocate budgets for maximum efficiency.
- Build and manage audience segments using pixel, CAPI, and UTM tracking; deploy A/B tests on creatives, landing pages, and offers.
- Collaborate with creatives and copywriters to develop high-converting ad assets aligned with funnel stage and audience intent.
- Use Google Analytics 4, Looker, and third-party dashboards to report performance, diagnose drop-offs, and recommend funnel optimizations.
- Stay ahead of platform algorithm shifts, emerging channels, and attribution models to maintain competitive edge and campaign scalability.
Skills & Qualifications
- Must-Have
- Meta Ads Manager
- Google Ads
- Google Analytics 4
- UTM Tracking
- Facebook Pixel
- Conversion Rate Optimization
- ROAS Optimization
- A/B Testing
- Preferred
- TikTok Ads
- Looker Studio
- Programmatic Advertising
Benefits & Culture Highlights
- Work with high-growth brands shaping India’s digital commerce landscape.
- Access to premium tools, real-time data, and mentorship from performance marketing veterans.
- On-site collaborative culture with weekly campaign retrospectives, skill workshops, and performance-based bonuses.
Vacancy posted 3 days ago
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