Web Experience Designer

About Brand Impetus The internet has enough websites. We only make the ones that deserve to exist. Brand Impetus is a remote design studio crafting high-craft web experiences for fast-moving companies, startups backed by Y-Combinator and Sequoia, and founder-led brands that understand design is the product. Our work has earned recognition on A not because we optimise for awards, but because we refuse to ship anything we're not genuinely proud of. We're a small, focused team. Which means when you join, you're not designer number fourteen waiting years for a meaningful brief. You own projects end-to-end — discovery, direction, delivery - from day one. Your work gets seen, recognised, and added to a portfolio worth having. We're looking for a Web Experience Designer who designs like a director and thinks like a strategist. What You'll Actually Be Doing Lead end-to-end design for client websites — from first wireframe to polished, dev-ready Figma files – Run or participate in discovery sessions: extract brand direction, translate ambiguity into design decisions Design interactive, scroll-worthy experiences — not just clean layouts, but sites with character and soul Define or evolve visual identity across a project: typography, colour, motion intent, layout logic Create interaction concepts and motion references for Webflow developers to build from – Maintain and evolve component libraries and design systems across multiple active projects Present work to clients confidently; take feedback, push back when it matters, iterate quickly Stay current on web design trends — and know exactly when to ignore them Who You Are 3–5 years of experience designing websites — not apps, not dashboards, websites — with a portfolio that proves it Expert-level Figma skills: components, auto-layout, variables, prototyping, dev-ready handoffs – A sharp, instinctive eye for typography, whitespace, visual hierarchy, and pacing You think strategically, not ju