Web Platform & Digital Experience Lead - Next.js/React.js

Description : We are looking for a Lead Web Platform & Digital Experience to architect, build, and scale a high-performance, media-rich, brand-aligned web platform that delivers immersive storytelling while maintaining best-in-class performance metrics.You will own the complete web platform architecture, performance strategy, and frontend engineering team.Key Responsibilities : 1. Digital Experience Ownership : - Own the architecture and evolution of the companys public web platform.- Translate brand strategy into immersive, interactive, high-conversion digital experiences.- Partner closely with Marketing, Product, and UI/UX teams for launches and campaigns.- Ensure pixel-perfect implementation of design systems and visual guidelines.2. Performance-First Architecture : - Architect and optimize applications using Next.js / React.- Implement SSR / SSG / ISR strategies for performance and SEO.- Improve and maintain Core Web Vitals : a. LCPb. CLSc. INPd. TTFB- Optimize heavy media pages (vehicle visuals, videos, 3D renders).- Implement intelligent image/video loading strategies and lazy hydration.3. Platform & Infrastructure : - Design scalable frontend architecture for high-traffic launches.- Own CDN strategy (CloudFront / Cloudflare / Akamai / Fastly or equivalent).- Implement caching layers, edge rendering, and API optimization.- Improve time-to-interactive and reduce hydration bottlenecks.- Oversee CI/CD pipelines and production deployment workflows.4. Interactive & Immersive UI : - Lead development of : a. Vehicle showcase pagesb. Product comparison modulesc. Lead generation funnelsd. Interactive storytelling sections- Implement advanced CSS, animations, and transitions.- Collaborate on innovative interactions using modern libraries (GSAP / Framer Motion).5. Team Leadership : - Build and mentor a high-performance web engineering team.- Conduct code reviews and establish frontend engineering standards.- Promote reusable component architecture and design systems.- Drive technical roadmap for web scalability and performance.Required Skills : - 8 to 12 years in frontend/web engineering.- 3+ years leading engineering teams.- Strong expertise in : a. Next.jsb. Reactc. Modern JavaScript (ES6+)d. HTML5 / CSS3 / SCSSe. Tailwind- Deep understanding of : a. SSR / SSG / ISRb. Hydration and rendering internalsc. Core Web Vitals optimizationd. SEO best practicese. CDN architecturef. Browser performance optimization- Experience scaling high-traffic, consumer-facing platforms.- Experience integrating headless CMS and marketing tools.- Experience with VercelPreferred Skills : - Experience building automotive, D2C, or premium consumer brand websites.- Exposure to 3D integrations (WebGL, Three.js).- Experience with design systems and Storybook.- Knowledge of analytics and conversion tracking (Google Analytics, Tag Manager).- Experience with A/B testing frameworks. (ref:hirist.tech)