Video Content Strategist and Creator, 100% remote, full time, 13 LPA
upjoin GmbH
All over the world, people rely on us for entertaining and informative content about technology and scientific developments - prepared by a team of people like you. In this role, you take full ownership of video content creation, from initial idea to final edit, ensuring every piece is strategically designed to perform. Your work will directly shape how our audience discovers, and engages with our content across platforms. More on the Video Content Strategist role: Work as part of the production team for Europe and the US to create videos of various lengths (25+ minutes to 15 seconds) to communicate news about gadgets, automotive innovations, new technological breakthroughs, and related topics. Own the end-to-end creative process for both short- and long-form video content, from concept development to final delivery. Develop content strategies that drive consistent performance and predictable growth across channels. Analyze key performance metrics such as watch time, retention curves, and swipe ratios to identify what works — and translate insights into actionable creative decisions in quick iterations. Continuously refine editing techniques, pacing, hooks, and storytelling structures to maximize audience engagement, ensuring every creative decision aligns with performance goals, leading the editing process hands-on together with a team of editors. Collaborate with content writers and video editors to create cohesive, engaging stories. Research trends, formats, and competitors, and adapt these insights to fit our brand and audience. Build and maintain creative playbooks by testing thumbnails, openings, narrative formats, and editing styles Create and maintain creative materials to assist a growing team of writers, editors, and researchers. Perform other duties as assigned. We are looking for different skills in our ideal candidate: Proven track record of making creative decisions that led
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