B2B2C Growth Manager - Gym Memberships

About Nova Benefits Nova Benefits is building India’s most loved employee wellness platform. Founded in 2020, we are a Series A-funded startup (backed by Bessemer Venture Partners, SIG, Multiply Ventures, and Titan Capital) that provides corporate health insurance, gym & fitness memberships, mental wellness, teleconsultations, and more to 300+ companies and 1,00,000+ employees across India. We hold an IRDAI Insurance Broking licence and are headquartered in Koramangala, Bengaluru. Our wellness suite goes beyond insurance – we offer offline and online gym plans, personalised fitness coaching, dietician consultations, mental health support, and engagement sessions. We’re now scaling our B2B2C gym membership revenue channel and are looking for a driven growth manager to own it end-to-end. About the Role You will own the full revenue funnel for gym membership sales to employees of Nova’s existing B2B client base – a classic B2B2C motion. Your job is to run targeted email campaigns via Mailmodo, drive sign-ups through HR approvals, ensure activation with gym partners, and close the loop on invoicing and payment collection. The immediate goal: maintain and grow a monthly recurring revenue stream. The long-term goal: build a repeatable, scalable engine. This is a hands-on, individual contributor role that sits within the Growth team. You will work closely with Key Account Managers (KAMs), HR contacts at client companies, gym/fitness vendor partners, and the internal operations team; while reporting to the Head of Marketing. Key Responsibilities Revenue Ownership & Pipeline Management Own the monthly revenue target from B2B2C gym membership sales Build and maintain a full-funnel revenue tracker: Campaign → Leads → HR Approval → Activation → Invoice → Payment Achieve 100% pipeline visibility at all times; ensure zero invoice leakage Conduct weekly pipeline reviews and monthly revenue reconciliation Build a