Senior Associate/Assistant Manager - Channel Partnerships - Fresher

Actively hiring

Senior Associate/Assistant Manager - Channel Partnerships

Start Date

Starts  Immediately

CTC (ANNUAL)

₹ 6,00,000 - 8,00,000 ₹ 6,00,000 - 8,00,000 /year

Experience

No experience required

No experience required

Apply By

7 Oct' 26

Posted few hours ago

Fresher Job

Be an early applicant

About the job

Who we're looking for: We're looking for a Senior Associate, Channel Partnerships who thrives in high-ownership, on-ground roles to build partnerships from scratch and driving real enrolment outcomes. You should be comfortable operating independently, travelling frequently, and engaging senior stakeholders like TPOs, deans, and faculty to create win-win collaborations.

What the role is about: You'll build and scale Kraftshala's offline acquisition engine by forming partnerships with colleges and institutes across India, starting with Delhi NCR. Your work will directly influence lead flow, enrolments, and revenue, making this a core growth role - not a support function.

Why you should apply:
Opportunity to build a partnerships channel from scratch and scale it nationally
Clear linkage between your work and enrolment/revenue outcomes
Direct exposure to senior leadership on GTM decisions

About us: Kraftshala is India's largest higher-education institution in terms of marketing placements, with a 94% placement rates, and we are gunning to become the world's largest career launchpad, across domains.
We're backed by a number of eminent investors including ex-unicorn startup founders and CXOs of global giants like RedBus, NoBroker, Nestl , and Performics.

The Detailed Version:

The Senior Associate, Channel Partnerships will own on-ground partnerships with colleges, universities, and training institutes to drive awareness and enrolments for Kraftshala's placement-oriented programs. This is a field-heavy, individual contributor role requiring frequent travel, strong stakeholder management, and sharp execution.
While the initial focus will be Delhi NCR, deployment will be opportunity-led with pan-India scope over time.

Specific Responsibilities & Metrics:
1. Build and manage institutional partnerships. Metrics to measure: Number of active college/institute partnerships; depth of engagement per partner; repeat collaborations
2. Plan and execute on-ground seminars, workshops, and events. Metrics to measure: Number of events conducted; attendance quality; lead yield per event
3. Generate and hand over qualified leads to the Admissions team. Metrics to measure: Leads generated; lead qualification rate; successful handover and follow-through
4. Own relationships with TPOs, deans, and faculty stakeholders. Metrics to measure: Stakeholder responsiveness; partnership longevity; referral introductions
5. Track performance and pipeline using CRM tools. Metrics to measure: CRM hygiene; reporting accuracy; visibility of funnel and outcomes

Monthly Outcomes:

Month 1:
1. Onboard fully on Kraftshala's programs, value proposition, and admissions funnel
2. Activate existing college/institute contacts
3. Close initial partnerships and execute early seminars/events

Month 2:
1. Build a predictable cadence of events and partnerships
2. Improve lead quality and handover effectiveness
3. Identify high-performing partner profiles and formats

Month 3+:
1. Scale partnerships across new geographies based on opportunity
2. Drive consistent contribution to enrolments and revenue
3. Act as a feedback loop to leadership on on-ground GTM insights

Top Grading:
1. Ownership & Accountability: An A-player independently builds and scales partnerships end-to-end, whereas a B-player waits for direction and external momentum.
2. Stakeholder Influence: An A-player earns trust with senior academic stakeholders and creates repeat collaborations, whereas a B-player struggles to move beyond transactional conversations.
3. Execution Excellence: An A-player consistently converts on-ground activity into qualified leads, whereas a B-player confuses effort with outcomes.
4. Data Discipline: An A-player maintains clean CRM data and clear reporting, whereas a B-player treats tracking as an afterthought.

Selection Process:

As a small team, we must get to know each other before taking the leap. We want to ensure you succeed in your role within our team. Each conversation with us will last about 30-60 minutes. Typically the whole process takes between 10 - 15 business days depending on your and our schedules.

Setting Expectations- This will be a virtual call with the HR team to understand your profile briefly and share the details of the selection process to set expectations about what you're signing up for
Technical Exercise: This is a specific assessment designed to evaluate your fit for this role
Conversation 1: This will be with our Head of Admissions wherein you can expect to be evaluated on the competencies needed for the job (mentioned above).
Conversation 2: A conversation with our CEO to ensure that there is a fit with the Kraftshala Kode.
Exten
ding an offer: If all goes well, we will extend an offer that will mention the relevant details.

Skill(s) required

Effective Communication Interpersonal skills Sales

Earn certifications in these skills

Other requirements

Must Haves:

1. 0–2 years of experience in B2B business development.

2. Comfortable with field-based work and frequent intercity travel.

3. Proven ability to generate, track, and hand over qualified leads.

4. Working knowledge of CRM tools and outcome reporting.

5. Prior experience working with TPOs, deans, and faculty members is preferred.

6. Existing relationships with colleges or universities that can be leveraged are an advantage.

Good to Haves:

1. Prior experience engaging with TPOs, deans, and faculty members

2. Existing college or university relationships that can be activated immediately

Salary

Probation:

Duration:

Salary during probation:

After probation:

Annual CTC: ₹ 6,00,000 - 8,00,000 /year

Annual CTC breakup:

1. Fixed pay: ₹ 4,50,000 - 6,00,000 /year

2. Variable pay: ₹ 1,50,000 - 2,00,000 /year

Perks

Informal dress code 5 days a week Health Insurance

Number of openings

1

About Kraftshala

We are an online higher education institution committed to playing the long game of building a transformative skilling experience for the masses. We call this - Scaling with Soul. This means we always prioritise student outcomes, specifically our placement rate, over other metrics such as the number of enrolments or company valuation in the coming year.

This is, of course, easier said than done. There are painful choices to be made at every stage that wouldn't have been needed were we willing to give up on either high quality or scale. But in the long run, we believe that our obsession over these student outcomes will earn Kraftshala the trust of Indian students, their families, recruiting companies, & the broader ecosystem. That's why we make each of our placement reports public, capturing how many students are placed in each batch, in what companies, at what salaries, etc.

In the last 4.5 years, we have placed more than 2500+ students with a placement rate of 94% (& improving).

Activity on Internshala

Hiring since May 2023

54 opportunities posted

3 candidates hired

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