Marketing Head - Dermatology
Full-time
Alkem Laboratories Limited
Overview
- Lead the dermatology business unit’s marketing strategy, overseeing product lifecycle from conception to market launch.
- Drive brand equity, ethical marketing, and performance‑marketing campaigns across digital and offline channels.
Key Responsibilities
- Conceive and execute go‑to‑market (GTM) plans for new dermatology products, aligning with product strategy and sales targets.
- Own the full product launch process—market research, positioning, pricing, branding, and post‑launch performance tracking.
- Lead programmatic advertising initiatives, optimize revenue streams, and monitor data‑driven campaign effectiveness.
- Build and maintain online marketing alliances, partnership agreements, and cross‑functional collaborations with sales, R&D, and regulatory teams.
- Design and implement state‑of‑the‑art product‑management processes to ensure rapid, compliant product introductions.
- Develop and manage the brand plan, including visual identity, messaging, event management, and retail‑market dynamics.
- Coach and mentor a multidisciplinary marketing team, fostering functional expertise in product management, branding, and analytics.
- Prepare and deliver sales presentations to advertising agencies and key stakeholders, supporting business‑development initiatives.
Required Qualifications
- 10–15 years of experience in pharma/healthcare marketing, with at least 5 years in a senior product‑management or brand‑lead role.
- Proven track record of launching dermatology or related therapeutic‑area products
- Demonstrated ability to develop and execute comprehensive marketing strategies, including digital, PR, and event‑based tactics.
- Strong business acumen with experience creating business‑development procedures and revenue‑optimization models.
- Excellent stakeholder management and client‑facing experience, including agency and advertiser relations.
Preferred Qualifications
- MBA or advanced degree in Marketing, Business, or a related field.
- Certifications such as NPDP, PDMA, or other product‑management credentials.
- Experience in audio/video/conferencing product markets or fast‑growing advertising media businesses.
Core Skills : Product Launch & Lifecycle Management, GTM Strategy, Branding & Ethical Marketing, Programmatic Advertising & Data Ops, Market Research & Pricing, Team Leadership & Mentoring.
Vacancy posted 11 hours ago
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