Sr. Manager - Brand Marketing

Job Purpose

The job purpose is to strategize and implement marketing campaigns to enhance customer engagement, retention, and wallet share. Responsibilities include collateral design, ATL/BTL activities, thought leadership events, partnership development, brand management, metric tracking, and staying updated on industry trends and competition.

Key Roles & Responsibilities

• Design and update marketing assets, collaterals, investor communication like pitch decks, factsheets.
• Conceptualize and execute marketing campaigns focusing on existing client base for increasing wallet share, retention, and other key customer lifecycle metrics!
• Create video assets for product and business promotions.
• Ability to independently manage internal & external events.
• Calendar client engagement initiatives and events
• Drive acquisition-oriented partnerships for assigned businesses.
• Support employee engagement and R&R initiatives.
• Strong inclination towards bringing innovative approach towards solving various marketing / communication efforts.
• Work closely with other marketing, and with business / function stakeholders.
• Monitor and report relevant marketing efforts against measurable business metrics.
• Continuously build insights to improve campaign deliveries and impact.
• Monitor and report competition activity, and emerging trends in the industry.

Additional Skills Required

• Excellent written and verbal communication skills. Ability to do creative writing.
• Customer centric and problem-solving mindset
• Exposure to marketing communication campaigns that include consumer research, brand building and media planning.
• Ability to engage with stakeholders and capable of inspiring collaboration

Job Requirements: Brand Marketing, campaign management, ATL, BTL, HNI, UHNI, Luxury Brand Management