Performance Marketing

Job Description: Performance Marketing Executive (2–3 Years’ Experience)

Position

Performance Marketing Executive

Experience

2–3 years

Location

Jabalpur

About the Role

We are looking for a data-driven and results-oriented Performance Marketing Executive to lead our paid digital marketing initiatives across multiple business verticals, including agribusiness, technology, and franchise development. The ideal candidate should have hands-on experience in planning, executing, optimizing, and scaling paid campaigns that generate measurable business outcomes.

Requirements

Key Responsibilities

● Plan, execute, and optimize paid campaigns across Meta, Google, LinkedIn, and YouTube.

● Drive qualified lead generation for B2B, B2C, dealer/distributor, and franchise acquisition campaigns.

● Manage campaign budgets efficiently to maximize ROAS, CPL, and conversion rates.

● Implement and maintain Meta Pixel, Google Tag Manager, GA4, and Conversion API for accurate tracking.

● Develop audience strategies, including custom audiences, lookalike audiences, and remarketing campaigns.

● Conduct A/B testing for creatives, landing pages, audience segments, and campaign messaging.

● Collaborate with the content, design, and video teams to develop high-performing ad creatives.

● Monitor campaign performance and generate actionable insights through regular reporting dashboards.

● Stay updated on platform changes, emerging digital marketing trends, and new advertising features.

Required Skills

● Strong hands-on experience with Meta Ads Manager and Google Ads.

● Working knowledge of LinkedIn Ads for B2B lead generation.

● Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.

● Experience with lead generation campaigns, remarketing, and funnel optimization.

● Understanding of landing page optimization and conversion rate optimization (CRO).

● Ability to analyze campaign data and make data-backed optimization decisions.

● Strong analytical, communication, and problem-solving skills.

Preferred Qualifications

● Experience working with CRM platforms such as HubSpot or Zoho CRM.

● Familiarity with marketing automation tools and email nurturing workflows.

● Basic understanding of SEO and content marketing.

● Experience with Looker Studio or Power BI for performance reporting.

What We’re Looking For

● A performance-focused marketer who thinks beyond clicks and impressions.

● Someone who understands business objectives and can translate them into scalable digital campaigns.

● A proactive professional who enjoys experimentation, continuous learning, and delivering measurable results.

Key Performance Indicators (KPIs)

● Cost per Qualified Lead (CPL)

● Return on Ad Spend (ROAS)

● Lead-to-Opportunity Conversion Rate

● Campaign Conversion Rate

● Customer Acquisition Cost (CAC)

● Landing Page Conversion Rate

● Overall Marketing ROI

Benefits

Benefits – Performance Marketing Executive (2–3 Years' Experience)

• Competitive salary with annual performance appraisal.
  
• Performance-based incentives and campaign achievement bonuses.
  
• Opportunity to work on Google Ads, Meta Ads, LinkedIn Ads, and other leading digital marketing platforms.
  
• Professional growth through training, certifications, and skill development programs.
  
• Exposure to end-to-end digital marketing campaigns across multiple industries.
  
• Career advancement opportunities based on performance.
  
• Paid leaves and company holidays as per policy.
  
• Employee-friendly and collaborative work environment.
  
• Access to the latest marketing tools and analytics platforms.
  
• Health insurance and other employee welfare benefits (as per company policy).
  
• Recognition and rewards for outstanding performance.
  
• Opportunity to contribute to high-impact marketing strategies and business growth.