Social Media Executive
Drishti Group
We are seeking a Social Media Executive to join our team. You will shape and grow Drishti IAS's social media presence across multiple platforms, driving brand growth and engagement.
Key responsibilities
Build and manage the digital presence of all offline centres on Instagram, Facebook, YouTube Shorts, WhatsApp and other platforms.
Plan and execute centre‑wise content calendars aligned with UPSC and State PCS exam cycles.
Create engaging Hindi and English reels, stories, carousels and short videos showcasing sessions, faculty, tips and aspirant testimonials.
Coordinate with centre heads and local teams to collect content, plan shoots and promote events.
Plan, run and optimise city‑wise geo‑targeted paid campaigns on Meta Ads and Google Ads to generate quality leads.
Own Google Business Profiles, manage online reputation and respond to reviews, comments and enquiries.
Track, report and analyse metrics such as follower growth, reach, leads and enrolments, providing insights and recommendations.
Required qualifications
Graduate in Marketing, Mass Communication, Journalism or a related field.
1–3 years of hands‑on social media and digital marketing experience.
Proficiency in mobile video editing (CapCut, InShot, VN) and design tools (Canva, Photoshop).
Experience with Meta Ads Manager, Google Ads and managing Google Business Profiles.
Excellent written and spoken Hindi and English with strong coordination skills.
Nice to have
Experience promoting UPSC, State PCS or other competitive exams.
Basic knowledge of local SEO and familiarity with WhatsApp Business and CRM tools.
Network with education influencers or student creators across regions.
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