Digital Marketing Specialist- Instrumentation/Technical (Americas)

Location: Remote, India Department: Marketing Reports To: Canadian Entity About the Role We are looking for a Digital Marketing & Design Specialist to drive our brand presence, product storytelling, and digital growth in the process instrumentation and automation space. This role blends technical marketing , visual design , and digital execution to support our products, engineers, sales teams, and customers across industrial markets. You will translate complex instrumentation solutions—such as flow, pressure, level, temperature, gas detection, and water quality measurement —into compelling visuals, campaigns, and digital content that resonate with engineers, plant managers, and decision-makers. Key Responsibilities Digital Marketing Plan, execute, and optimize digital marketing campaigns across LinkedIn, Google, email marketing, and industry platforms Manage company website content , landing pages, SEO basics, and analytics Create and schedule social media content, technical blogs, and success stories with a strong engineering and industrial focus Support product launches , technical campaigns, and thought leadership initiatives Track campaign performance and prepare basic analytics and performance reports Graphic Design & Visual Content Design marketing collateral, including brochures, datasheets, manuals, presentations (PowerPoint – 16:9), infographics, and case studies Create technical graphics and illustrations for instrumentation applications (tanks, pipelines, processes, applications, plants, sensors, etc.). Maintain consistent brand identity across all digital and print assets Design visuals for trade shows, webinars, email campaigns, and social media Collaborate with engineering and sales teams to visually communicate technical concepts clearly Content & Br