Key Account Manager

Job Description

Job Title: Key Account Manager

Segment: Surgical Ophthalmology (Intraocular Lens Portfolio)

Division: Chain of Hospitals

HQ: Bangalore

Covering Area: Entire Karnataka

Experience Required: 5–10 Years

Industry Preference: Ophthalmic-Surgical / Ophthalmic-Pharma

Role Objective:

• A key objective of this position is to drive sales growth by retaining and expanding relationships with selected key accounts , encouraging repeat purchases and brand loyalty and increasing the usage and upgrades of current product lines and wallet share.

Role & Responsibilities:

• Customer Relationship Management: Build and maintain strong relationships with customers to encourage repeat purchases and enhance brand loyalty.
• Sales Execution: Execute sales strategies to increase wallet share of existing customers by promoting upgrades and increasing usage.
• Product Focus: Drive sales of the current product line including Genesis, Toric, Multi-Focal and EDOF lenses.
• Account Management: Work on increasing wallet share in existing active accounts by identifying opportunities for upgrades and additional purchases.
• Lead Generation: Utilize marketing leads generated from existing active customers to drive sales and upgrades.
• Sales Targets: Own and achieve sales targets for existing business and upgrades.
• Sales Operations: Handle bundling of products, commercial selling and building customer relationships.
• E-commerce & Feedback: Manage e-commerce activities, collect customer feedback and implement improvements to enhance customer satisfaction.
• Collection & Evaluation: Oversee sales collections, upgrade evaluations and ensure timely and accurate reporting.

Functional Skills Required:

• Sales & Marketing Expertise: Strong knowledge of sales techniques, marketing strategies and customer relationship management.
• Product Knowledge: Deep understanding of the product lines and their applications in the biotech field.
• CRM Proficiency: Experience with CRM software and sales tools for tracking and managing customer interactions and sales activities.
• Analytical Skills: Ability to analyze sales data, identify trends and make data-driven decisions to improve sales performance.

Behavioral Skills Required:

• Communication: Excellent verbal and written communication skills to effectively interact with customers and team members.
• Negotiation: Strong negotiation skills to close deals and secure customer loyalty.
• Interpersonal Skills: Ability to build and maintain positive relationships with customers and colleagues.
• Team Player: Ability to collaborate effectively with team members to achieve common goals.
• Problem-Solving: Proactive in identifying and resolving issues that may arise in the sales process.
• Adaptability: Flexible and adaptable to changing market conditions and customer needs.

Specific Professional Competencies:

• Business Acumen, Customer Focus, Drive for results, Problem solving, Peer relationship, Negotiation skills, Functional/technical skills, Presentation skills, Adherence to Ethics and Values, Integrity.

Important Links:

• Website:
• LinkedIn:
• Instagram: Biotech Vision Care

Biotech is an Equal Opportunity Organisation promoting diversity while ensuring no discrimination on any ground including gender, race, religion, age, sexual orientation, disability, etc.