E-Com Lead

Job Description

WHAT YOU'LL DO

You contribute to digital & commercial performance together by planning and executing daily product exposure on .com and app, ensuring the offer is relevant, visible, and aligned with commercial priorities and meeting the financial targets. You work closely with stakeholders to align actions and continuously improve the end‑to‑end digital shopping journey across customer groups.

You lead with a customer centric and product driven mindset, using your retail and digital channel understanding to optimize sales, margin, and stock efficiency in the digital channel.

Key Responsibilities :

Product exposure analysis and execution

• Publish content on .com and app according to QCP and in alignment with Marketing calendar
• Manage day-to-day execution of product exposure and optimize ranking, including deals and discount activities, according to QCP and ad-hoc adjustments to secure optimal performance
• Use data‑driven insights to optimize navigation, exposure tactics, deals, and ranking for continuous commercial improvement.

Drive in and post season inventory management

• Lead full‑price, markdown, sale, and EOP activities for digital in line with India Market guidelines.
• Monitor and react to in‑season performance, pushing or pulling categories and products as required.
• Execute India Market Strategy for omni commercial impact, reacting based on real‑time digital performance

Implement & execute Commercial strategy and priorities

• Optimize local and digital selling peaks driven by calendar, campaigns, and customer shopping behaviour
• Share clear commercial priorities, availability signals, and activation plans with Digital Experience Lead to ensure strong onsite execution

Follow up and inform on commercial performance

• Analyze performance data (including SQL extraction) and translate insights into actionable hypotheses and trading improvements.
• Continuously track fashion trends, customer preferences, competitors, and new tools, proactively applying best practices and recommending improvements to site merchandising.
• Maintain deep understanding of market performance, customer profile, and digital shopping behaviour

Collaboration

• Maintain a deep understanding of market performance, customer profile, and digital shopping behaviour.
• Provide structured and regular sales, stock, and KPI follow up for the digital channel.

WHO YOU'LL WORK WITH

You will collaborate with the Commercial leads and Digital Experience Leads.

WHO YOU ARE

We are looking for colleagues with:

• Strong knowledge of online merchandising, UX, and site optimization
• Strong analytical, commercial, and communication skills
• Ability to collaborate effectively across functions and adapt to industry trends
• 3 to 5 years’ e-Commerce experience, preferably in fashion retail
• Experience working with eCommerce platforms and tools
• Bachelor’s degree in Business, Marketing, Economics, or related field

WHO WE ARE ​​ 

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​ ​ 

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​ ​ 

WHY YOU’LL LOVE WORKING HERE  ​​ 

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​​ 

• You will receive 25% off H&M Group brands; H&M, COS, Monki, Weekdays, Arket, & Other Stories 
• We are an inclusive company where you are encouraged to be yourself at work 

Additional Information

This is a full-time position based out our office in Bangalore, Karnataka.

Apply by sending in your CV in English as soon as possible, but no later than  June 12th, 2026 . Due to data policies, we only accept applications through career page