Musketeer

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• • Assume and live the Red Bull OP Culture. Creation of “kindred spirits”
  • Seen as a credible and knowledgeable person to know in the On Premise. Demonstrates that they are seen as a “Do it now” person by influential contacts, brilliant knowledge and leverage of all brand properties.
  • Live and breathe the nightlife environment.
  • Engage key consumers through innovative activation that differentiates Red Bull from other drinks.
  • Take responsibility for personal development and development as a Musketeer.

• • On premise Know-how and Red Bull culture transfer to our customers.
  • Permanent teamwork with other Musketeers and communication with his Area Manager.
  • Develop relative industry relationships (Dj`s, Promoters, Endemic Magazines, etc.) that results in business building initiatives.

• • Ensure availability and premium High 5 execution around 3rd party and Red Bull events. Negotiate and execute, pro-actively searching for opportunities to implement creative elements that drive Red Bull’s brand image and to offset money.
  • Attendance on key 3rd party and Red Bull events.
  • Organize incentives for customers under previous authorization of his superior. Searching the profitability of all invitations.

• • Grow & protect On Premise accounts in the related region. Permanent analysis of the territory and account specific business to find opportunities and to drive distribution.
  • Correct positioning of the Red Bull brand and the Red Bull product portfolio in the territory.
  • Identification, care and continuously development of local and regional On Premise accounts by a proper Route Planning.
  • Set volume goals with each account that includes execution against Red Bull KPI’s. Review business volume and all business building initiatives permanently.
  • Drive cooperation with the local Distributor’s Sales Force in order to reach an adequate numeric distribution.
  • Routinely perform Staff Education/Energizers to ensure brand understanding, perfect serve, and encourage optimum pricing.

• • Permanent optimization of all OP Tools (OP Knowledge Base, Infonet, CRM, Warehouse, POS …).
  • Negotiate and implement commercial partnership agreements. Offset funds from financial contribution to added value.
  • Fulfilment of report deadlines.
  • Management of the local On Premise Budget. Bottom-up planning and tracking of all marketing tools.

• • Observation and reports of competitor activities.
  • Active search of new opportunities for the Business in the region.
  • Identification of EPC outlets.

• • Putting the On Premise marketing strategy into practice.
  • Maintain and utilize tools appropriately (Point of sale materials) to drive vertical growth. Ensure that all marketing tools are staged in the right accounts according to international On Premise guidelines.
  • Engage and differentiate the brand through innovative support following the On Premise vision of bringing added value to our customers.

• Securing the fulfilling of all International and national On Premise guidelines and the execution standards to reach a vertical growth in their customers. Continuously tracking of results accordingly.

  High 5 Execution

  1. Perfect Serve: Ensure a cold Red Bull can is given to consumer when ordered as part of a mixer or as a stand-alone beverage.
  2. Perfect Visibility: Stages perfect visibility in order to optimize sales.
  3. Consumption Activation: Sells in appropriate consumption activation tools and communication pieces.
  4. Right Price: Encourage the optimum price for Red Bull and Red Bull products in all managed accounts as per international guidelines.
  5. Menu placements: Ensures Red Bull products are listed as per international guidelines on each menu as a stand-alone beverage and as part of a long drink.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Education and Qualifications: Graduate in any stream.
• Experience:
• Preferred: 2+ years experience in a sales position with a strong track record of success.
• Outstanding local market knowledge, contacts and experience in “the scene”.
• Profile, Knowledge and Skills:
• Good communication skills, ability to manage and cultivate good relationships.
• Negotiation and Objection Handling skills. Has a basic understanding of commercial maths.
• Business and scene savvy, committed, passionate and able to live late night lifestyle.
• Must be proficient in EDV (Word, Excel, Power Point, etc.).
• Basic knowledge in written and spoken English.
• Solution oriented and “Do-it-now” attitude.
• Strong Personality, Presence, Strong Work Ethic, Style, Persistent, Reliable, Self Aware, Sociable, Flexible Availability, Self-motivated, ambitious.
• Able to manage time and workload to optimise effectiveness and efficiency.

• Travel 20-30%