Tealium & Adobe Analytics Specialist - AudienceStream
RARR TECHNOLOGIES PRIVATE LIMITED
We are looking for a skilled Digital Analytics Engineer with hands-on experience in Adobe Analytics and Tealium iQ / Tealium AudienceStream. The candidate will be responsible for implementing, managing, and optimizing web analytics and tag management solutions to support data-driven decision-making.Key Responsibilities : - Implement and manage Adobe Analytics tracking using tags and data layers.- Configure and maintain Tealium iQ Tag Management System (TMS).- Work on AudienceStream CDP for audience segmentation and data activation.- Define and validate tracking requirements, events, and variables (eVars, props).- Collaborate with developers to implement data layer and tracking solutions.- Debug and troubleshoot analytics/tagging issues using tools like browser dev tools.- Ensure data accuracy, consistency, and governance.- Create dashboards and reports for business stakeholders.- Support A/B testing and personalization initiatives.Required Skills : - Strong experience in Adobe Analytics implementation.- Hands-on experience with Tealium iQ / AudienceStream.- Knowledge of JavaScript, HTML, CSS.- Experience with tag management, data layers, and tracking frameworks.- Familiarity with debugging tools (Adobe Experience Cloud Debugger, browser console).Good to Have : - Experience with Adobe Experience Platform (AEP) or Adobe Launch.- Exposure to other analytics tools like Google Analytics.- Understanding of CDP and customer journey analytics. (ref:hirist.tech)
Vacancy posted 11 hours ago
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