Creative Producer

Work Timings: 10:15 AM – 7:15 PM

Working Days: Monday to Friday (1st & 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off)

Work Mode: 100% Work from Office

Location: Corporate Office, Lower Parel, Mumbai (5 minutes from Railway Station), occasionally from Andheri Campus

About IIDE:

IIDE is India’s leading digital business school, offering industry-relevant programs in digital marketing, AI, and business. With a strong focus on experiential learning, we equip students, graduates, and working professionals with the skills required to thrive in today’s digital-first world.

Backed by a community of 500,000+ learners and 250+ industry experts, IIDE delivers hands-on training, real-world projects, and robust placement support. With campuses in Mumbai and Delhi, we continue to expand our presence across India and globally.

About the Role:

As the Content Planning & Delivery Manager at Mumbai , you will play a pivotal role in owning the end-to-end content lifecycle—from ideation and scripting to production, delivery, and performance feedback. This role involves overseeing video strategy, content planning, post-production quality, and the overall creative direction for social media channels, paid ads, and retention campaigns while ensuring timely and high-quality content execution.

You will build scalable content systems, drive creative experimentation using AI tools, and collaborate with cross-functional teams to ensure strategic alignment across all marketing initiatives. As a key bridge between Strategy, Creatives, and Performance, you will help shape impactful content architecture across the full marketing funnel.

What You’ll Do:

● Video Strategy & Production:

○ Develop and oversee content concepts, storyboards, and creative directions aligned with campaign goals.

○ Manage and direct video shoots, ensuring smooth on-ground execution and adherence to technical requirements.

○ Review video edits and provide guidance on improvements, including motion graphics, colour correction, sound design, and brand consistency.

○ Ensure efficient workflows across video editing and post-production tools.

● Content Planning & Creative Delivery:

○ Build a bank of content angles, formats, and hooks for continuous experimentation and performance improvement.

○ Plan monthly creative output and develop content calendars aligned with campaign objectives.

○ Build social media content pillars, themes, and messaging to drive audience growth.

○ Coordinate campaign rollouts, content sequencing, and daily publishing across paid and organic channels.

○ Build content architecture across Top Funnel, Middle Funnel, and Bottom Funnel stages.

● Cross-functional Collaboration & Team Management:

○ Work closely with Paid Ads, Events, Design, and Academic teams to ensure creative alignment.

○ Coordinate with designers, video editors, and internal stakeholders to ensure seamless content delivery.

○ Lead and mentor editors, social media associates, and interns to maintain quality and productivity.

○ Act as the bridge between Strategy, Creatives, and Performance teams.

● Additional Duties:

○ Maintain an organised library of video files, project assets, and content archives.

○ Use AI-based creative tools to improve production efficiency and enable creative experimentation.

○ Ensure high standards of execution while managing multiple projects and deadlines.

○ Perform any other reasonable duties as requested by management, aligned with the broad scope of the position.

Who You Are:

● Must-Have:

○ 3–6 years of experience in video production, digital content creation, digital advertising, or social media marketing.

○ A strong portfolio showcasing video content, social media campaigns, or creative work.

○ Strong understanding of short-form content performance mechanics for social media and ads, including hooks, retention curves, and CTA placement.

○ Excellent communication, storytelling, organisation, and creative problem-solving skills.

○ Proven experience managing small creative or production teams.

○ Ability to manage multiple projects, meet deadlines, and maintain quality under pressure.

● Should Have:

○ Hands-on proficiency in video editing and post-production tools, including Adobe Premiere Pro and After Effects.

○ Experience in planning and executing content strategies across paid and organic channels.

○ Familiarity with content funnel frameworks (Top Funnel, Middle Funnel, Bottom Funnel).

○ Comfort using AI-based creative tools and adapting to emerging content trends.

● Nice to Have:

○ Graduate or Postgraduate degree in Film, Media, Communication, Marketing, or related fields.

○ Experience working in fast-paced digital, education, media, or agency environments.

○ Exposure to content performance analysis and creative optimisation.

Why Join IIDE?

• Work with one of India’s fastest-growing digital education brands
  

• Gain exposure to end-to-end content strategy, video production, and creative campaigns
  

• Collaborative and high-growth work environment
  

• Opportunity to experiment with AI-powered content workflows and innovative creative formats
  

• Work closely with cross-functional teams and contribute to large-scale brand growth initiatives
  

Who You’ll Thrive As

You’re someone who:

• Thinks creatively while balancing execution and performance goals
  

• Enjoys building content systems and managing end-to-end delivery
  

• Thrives in a fast-paced, collaborative environment
  

• Has a strong eye for storytelling, creative quality, and audience engagement
  

• Stays curious about emerging trends, AI tools, and content innovation
  

• Can effectively manage teams, timelines, and multiple moving parts simultaneously